XVI 



RECREATION. 



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In the Schlitz brew- 

 ery cleanliness is car- 

 ried to extremes. We 

 do more than is nec- 

 essary to be certain 

 of doing enough. 



The cald ron s in 

 which the beer is 

 brewed are kept scru- 

 pulously clean and 

 covered. The air in 

 which the beer is 

 cooled is filtered. 



The barrels in 

 which it is stored are 

 cleaned with steam 

 and soda, then glazed 

 with rosin on the in- 

 side, then cleaned 

 again. The bottles 

 are cleaned with ut- 

 most precaution. 



Still we filter the 

 beer, then sterilize 

 every bottle, for the 

 slightest taint of un- 

 cleanliness develops 

 in beer and taints the 

 whole product. It is 

 in these ways that 

 Schlitz beer has 

 gained its reputation 

 for purity. 



fo 



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