XVI 



RECREATION. 



0££* 



The beer that 

 causes biliousness 

 is "green beer" — ■ 

 insufficiently aged. 

 It is hurried from 

 the brewery to the 

 market before it is 

 half fermented. 

 Drink it and it fer- 

 ments in your 

 stomach, and the 

 result is bilious- 

 nessand headache. 



Fermentation is 

 expensive. It re- 

 quires immense re- 

 frigerating rooms 

 —ours hold 265,000 

 barrels — and an 

 even temperature 

 of 34 degrees. 

 Fermentation is a 

 process of months, 

 during which the 

 beer must remain 

 there. 



No green beer 

 ever leaves the 

 Schlitz brewery. 

 Schlitz beer is nev- 

 er marketed until 

 thoroughly fer- 

 mented. If you 

 wish to be certain 

 of an aged beer, 

 get Schlitz beer, 

 and you'll get a 

 pure beer, too. 



