RECREATION. 



xxxix 



ONCREDIt 



R 



YOU CAN MAKE A 



DIAMOND 



YOUR SAVINGS BANK 



DIAMONDS 



PAY 20% 



ANNUALLY 



Gold IMedal Awarded 



t* 



The Loftis System 



** 



The Superior Jury at the Saiut Louis Exposition, after a full consideration of the claims 



of all foreign and domestic exhibitors, have awarded the GOLD iVfEBAX to us. 



This puts the official stamp of approval of the greatest exposition ever held, 



upon the LOFTIS SYSTEM — its goods, prices, terms and methods. 



You Can Use The Loftis System, SYooS oti ^S S^ ISSTth'raSSSS 



that you want from our Catalogue and we send it to you on approval. It costs you nothing to see it, for we pay 

 all express charges whether you buy or not. If you like the Diamond sent, you pay one-fifth of the price and keep 

 it, sending the balance to us direct in eight equal monthly payments. The monthly payments will be just the 

 same as putting a monthly deposit in a savings bank and will pay much better. 



Vnii A t*£k \r/-k+- HTrf-kr> Pon A.*mm**T to have a Diamond Savings Account with us. We 

 I OH ATS IN Ob 1 OO Tar AWSy open these accounts with honest people all over 

 America. The ten dollar a week employe is just as welcome on our boons as is his well-to-do employer. Our easy 

 savings terms make any honest person's credit good. 



T^£>"*r /^«»fiT*» Ti 7 ^Wtmn T>T"iai ? /3T m We also have a cash plan, and it is just as far beyond com- 

 XTtXy VfrfSll AJL JL LP LI rlclcl* petition as our easy payment terms. Read this: Select any 

 Diamond and pay cash for it, and we will give you a written agreement that you may return the Diamond any time 

 within one year, and get all you paid for it — less ten per cent. You might, for instance, wear a fifty dollar Diamond 

 ring, or stud for a year, then bring or send it back to us and get forty -five dollars, making the cost of wearing the 

 Diamond for a whole year, less than ten cents per week. 



AOtTifTirtftc T-Tz»lv% With every Diamond or Watch, we will, when requested to do so, furnish 

 w?dV 111^3 JLieip. you with one ol the LOFTIS STEEL SAFES for HOME SAVINGS. Drop 

 your pennies, nickels and dimes into the little safe as you can spare them, and your Diamond will soon be paid for, 

 and you will never miss the money. We make no charge for the safe, and when desired furnish a key with it. 



riiaranf^A €»nr\ T^~v frt art cSo 0ur Guarantee Certificate is the broadest and strongest 

 UUdi alllCC dl IL4 Lj^tvLI tilll^C* ever given by a responsible house. We give one numbered 

 and signed with every Diamond. We accept any Diamond ever sold by us as so much cash in exchange for other 

 goods or a larger Diamond. No matter how long you have had a Diamond, it is always good for original value with us. 



"P>_ r ^i_ % HPT-i^ "NT *»"«/■ "Voar* T5-irfV»f- Write for our Catalogue, select your Diamond and 

 .DCglll I He liCW 1 Cdl 1X1^1 11 « begin saving your money. Diamonds will be worth 

 twenty per cent more than at present in one year from now. In the meantime, while saving you can have the 

 pleasure and prestige of wearing a beautiful Diamond. 



f~\~ •» t» 1 Qft 8 ^ /^of-al^rf -i i/> ls * ne finest ever published, and shows the finest line of Diamonds, 

 v-/Lll x*y\J%J KjaLctl%J& Lie Watches and Jewelry ever put on paper. We show many in- 

 expensive articles, but nothing cheap or trashy. Every piece of goods that Is given a place in our 

 Catalogue must stand the test of Loftis quality, the highest standard in the trade. 



^>ni IVPIlir ^ ou w ^ receive in addition to our 1905 Catalogue a copy of our 

 w?L»>LJ. V Cllii • Souvenir History of Diamonds, more than a million copies of which 

 were distributed at our Diamond Cutting Exhibit in the Varied Industries Building at the 

 Saint Louis Exposition. Write at once to insure receiving a copy. 



LOFTIS BROS. &> CO. fe) 



Diamond Cutters and Manufacturing Jewelers 

 Dept. A 82, 92 to 98 State Street, Chicago, 111 



Copyright 1904, Franklin Agency, Chicago. 



^BsEEHBfiffllBiBu 



