136 



RECREATION. 



HOW BUSINESS MEN LOCATE 

 SPORTSMEN. 



"Yes, I know," said a gun manufacturer 

 recently, "the general idea of a business 

 such as mine is that it conducts itself; but 

 as a matter of fact we do proportionately 

 about one hundred times more hustling for 

 an order than a small dealer would. We do 

 it systematically, though, whereas he does 

 it in a haphazard way. 



"Of course we can sell guns only to peo- 

 ple who wish to use them. Sportsmen 

 want guns, so we go after sportsmen. 

 Merchants as a class do not want guns, so 

 we do not go after them especially. 



"We need the name and address of every 

 sportsman in America. More than this, we 

 want new people who use guns, and we 

 must reach them ahead of our competitors. 

 How to do this was a puzzler. We worked 

 over the thought for months. Finally, a 

 man came along and said, 'Why don't you 

 ask Burrelle?' 



"That was a new one on us. We didn't 

 know who Burrelle was or what to ask 

 him. However, we soon located him all 

 right. He's the Dean of press clippers. 

 He occupies the whole of that historic old 

 Fremont building down in 19th street. 



"We asked Burrelle what he could do 

 for us, and he settled the whole business. 

 We had been planning to have agents in 

 every county in the country, and had fig- 

 ured on spending about $20,000 to get new 

 names. Burrelle put us on a way to get 

 them, and we are getting them now, at a 

 cost so low that I'm afraid to mention it. 



"Here's the basis of the idea. Sports- 

 men abound in country districts." One can 

 scarcely pick up a country paper without 

 seeing a paragraph 'John Smith ^has gone 

 on a shooting trip down the lake,' or 'Tom 

 Brown is getting up a party to organize a 

 gun club.' There you are. Get all the 

 country papers, clip out those items, and 

 you have your names. 



"It's a great idea ; but suppose we tried 

 to buy all the country papers! We would 

 be up against a $50,000 idea right away. 

 That is where Burrelle comes in. He has 

 a force that reads day by day every news- 

 paper published in America. We gave him 

 an order to clip out and send us every 

 mention of a sportsman. Then each day 

 as we get the items we let those sportsmen 

 know where they can buy good guns. 



"It costs a few cents a day. Burrelle has 

 the experience, the system. He is deliver- 

 ing us the goods, and we are making money 

 out of them. 



"What Burrelle has done for us he can 

 do for any business, or any individual. He 

 can tell people in any line where to sell 

 goods. Take the man who has photo- 

 graphic outfits to sell. Burrelle can keep 

 him posted as to everyone who intends to 

 take a trip anywhere. If you wish to do 

 new business in a new way, try Burrelle." 



THE MOVEMENT FOR CLEAN 

 MONEY. 



The growing demand for a more whole- 

 some and decent paper currency is a health- 

 ful tendency. This is an antiseptic age; an 

 age of cleanliness. In the realms of path- 

 ology it is the era of germ discovery and 

 annihilation; in domestic affairs it is an era 

 of soap and water, plentifully provided and 

 industriously applied. To checkmate the 

 microbe has been the diligent endeavor of 

 modern medicine and surgery; to promote 

 that virtue which is justly extolled as next 

 in rank to godliness is a tribute to ad- 

 vancing civilization. 



Yet our government permits the people 

 throughout 7/% of the entire republic to 

 handle paper currency that is disreputable 

 in its dirt and is a menace to the public 

 health as well as a disgrace to the nation 

 whose seal of verification and guaranty it 

 bears. 



There might be some excuse for this if 

 there were no remedy; but there is a rem- 

 edy. The proposed post-check currency 

 would provide adequate means for the re- 

 turn and re-issue of these small bills sev- 

 eral times every year, not only without ex- 

 pense to the government but yielding a pro- 

 fit, and extending to the remotest points of 

 the nation its beneficial effects. This post- 

 check money system, it will be remembered, 

 provides that every $1, $2 and $5 bill shall 

 have on its face blank spaces to be written 

 in when the holder desires to send a bill by 

 mail in lieu of stamps, coins, and small 

 money orders now employed for that pur- 

 pose. A part of the scheme is that a bill 

 once used as a check is immediately retired 

 from circulation, destroyed as mutilated 

 currency, and re-issued. This would keep 

 a constant flow of crisp, new bills from the 

 press to the hands of the people. 



Thus the post-check would furnish an 

 ideal jmedium for small remittances, and 

 would provide clean money throughout the 

 country. Health and decency combine to 

 denounce the filth our currency carries. 



The inventor of this many sided scheme 

 of public utility has not only assigned his 

 patents to the government without asking 

 any recompense, but he has expended with- 

 out hope of reward many thousands of dol- 

 lars in legitimate agitation for the adoption 

 of the invention. 



Smiggs — There goes a man who has done 

 much to arouse the people. 



Smaggs — Great labor agitator, eh? 



Smiggs — No ; manufacturer of alarm 

 clocks. — Chicago Ledger. 



"I was out with my automobile 8 hours 

 yesterday." 



"You were in the machine that long?" # 

 "No. I was in it an hour and under it 

 1 7 hours fixing the breaks."— Chicago News. 



