Typical of American leadership in the 

 practical things of life. 



It is a triumph of modern chemistry 

 and has changed shaving from a nec- 

 essary inconvenience to a welcome 

 luxury. 



Its rich, creamy lather (as healthful 

 to the skin as it is refreshing to the 

 senses) has made unnecessary that 

 mussy operation of rubbing the lather 

 mto the beard with the fingers. 



The soap for men who want the best. 



Send four cents in stamps for miniature 

 stick — enough for a month's shaving 



COLGATE & CO. 



SEAMAN 



