ment other than the knowledge that the sug- 

 gestions the}' make really benefit the maga- 

 zine, and the cause it represents, — but the 

 box of cigars, in the way of goodfellowship, 

 may prove a reminder and thus enable us to 

 hear from more of our readers than we 

 otherwise would. 



The cigar-winning letter will be published 

 in the September number, and should reach 

 us on or before July ist. 



Some Advertising Facts 



Careful figures, made when we first took 

 charge of Recreation, based on actual oper- 

 ating expenses' and the cost of the mag- 

 azine indicated to us the fact that the ex- 

 isting advertising rate was very low, al- 

 most too low to be profitable. We seriously 

 considered raising the rate, but decided not 

 to do so. We thought that it would be best 

 to increase the circulation materially before 

 asking our advertising patrons more money 

 for the space they used. 



Now this particular phase of our policy, 

 while it may seem strange in an age of in- 

 terest-figuring and interest-bearing invest- 

 ments and properties, is really losing money 

 for us. That is, the increase in our circu- 

 lation, while bringing in a certain revenue, 

 increases the expense to such an extent that 

 instead of making, money on our present 

 advertising, we are losing on it. But, in 

 adopting this policy, we believe that we 

 exercised good business judgment. 



That this is true, will be borne out from 

 a glance through our advertising pages, from 

 which you will see that nearly every promi- 

 nent manufacturer of sporting goods in the 



United States is now represented in ad- 

 vertising space, and the number is growing 

 month by month. The manufacturers are 

 realizing more than ever before the generous 

 value given by Recreation. Recreation has 

 always been a business-bringer, because it 

 really reaches the people who buy things. 

 It has been said truly that "Once a Recrea- 

 tion advertiser, always a Recreation ad- 

 vertiser." 



Nothing pleases us more than to know 

 that Recreation advertising pays the adver- 

 tisers, whether the advertiser spends hun- 

 dreds of dollars in the body of the magazine 

 or a few cents in the "Want, For Sale and 

 Exchange Department." This last depart- 

 ment is a winner. We started it three 

 months ago, and now it is a regular es- 

 tablished feature of the magazine, and the 

 pages devoted to it are almost as interesting 

 as the contents of the issue. For a few 

 cents, our sportsmen readers are enabled to 

 reach approximately 200,000 people with any 

 offer they may have to make. 



A few more pages added to the adver- 

 tising section and this department of the 

 business will also be on a paying basis. Our 

 friends and readers who have been induced 

 to buy things through reading the adver- 

 tisements in our pages can help us ma- 

 terially by talking and writing to the ad- 

 vertisers, and if you know any advertiser 

 who has not learned of the great advantages 

 of Recreation advertising, enlighten him, 

 for it will mean business for him and a bet- 

 ter magazine for you, for the greater revenue, 

 from advertising, the better magazine we~ 

 make for you. 



SCATTERED SENTIMENTS OF THE PRESS 



Recreation for April has many good stories and 

 poems, and "Dan Beard and the Boys" is a lively, 

 pleasant department. It is an attractive, well-made 

 magazine. — Tribune, Salt Lake City, Utah. 



Recreation is now under the editorial control of 

 Dan Beard, so long famous for his illustrations and 

 out-door books. This clean and wholesome magazine 

 is cleaner and more wholesome than ever. — Dramatic 

 Mirror, New York City. 



The March number of Recreation announces that 

 tin's magazine has passed under the editorial man- 

 agement of Dan Beard, the well-known illustrator 

 and writer on out-door topics. The new editor is 

 an enthusiastic advocate of the simpler life. He 

 believes that the best medicine for those who suffer 

 from unnatural confinement, bad air, hurry and 

 nervous strain of city life is to get out of doors, 

 to dwell out of doors, to return, for a season, to 

 the lap of nature. He is not only himself a skilled 

 woodsman, but he has a rare gift of imparting to 

 others his knowledge of the shifts and expedients by 

 which the wilderness life may be made comfortable 



as well as interesting. Recreation promises to con- 

 tinue its efforts for the protection of game and 

 fish, and will set a high standard of gentlemanly re- 

 gard for the rights of others in the field; but it 

 will not indulge in the bitter personalities that do 

 more harm than good to a worthy cause. It will 

 work for the restocking of depleted woods and 

 streams, the extension of national forest reserves, 

 the enactment of better game laws, and the enforce- 

 ment of such as we have. — Religious Telescope. 



Dan Beard has become the new editor of Recrea- 

 tion. He promises that it will keep up its uncom- 

 promising war for the protection and conserva- 

 tion of all game, and says it will take an active 

 hand, whenever necessary, in the passage of good 

 game laws. Besides this, it will have a nice literary 

 flavor. As for its illustrations, one can safely leave 

 that matter to be passed upon by an artist of the 

 fame and the originality of Mr. Beard. — Leader, 

 Cleveland, Ohio. 



Recreation is what its name implies, and gives 

 one a change of fresh air and something of the out- 

 door sports every month. — Reporter, Talledega, Ala. 



