RECREATION. 



235 



What 

 PVBITY 



Means 



Purity requires pure water. 



We get it from six wells, driven down to rock. No 

 purer water flows anywhere in the world. 



Purity necessitates pure air. 



All the air that touches Schlitz Beer, after the 

 boiling process, passes first through an air filter. 



Pure beer must be filtered. 



Every drop of Schlitz Beer is filtered by machin- 

 ery through masses of white wood pulp. 



Pure beer contains no germs. 



Schlitz Beer is sterilized after it is bottled and 

 sealed, by a process invented by M. Pasteur, of 

 France. It requires one and one-half hours. 



That's how we double the necessary 

 cost of our brewing. We do it to 

 make purity certain— to make Schlitz 

 Beer healthful. 



Will you drink common beer, and 

 pay j ust as much for it, when Schlitz 

 Beer can be had for the asking. 



Ask for the Brewery bottling. 



