EDITOR'S CORNER. 



M0N2Y WASTED ON BILLBOARDS. 



Millions of dollars are being absolutely 

 wasted every year by American advertisers 

 in disfiguring the country along railway 

 lines with hideous announcements of their 

 wares. I always note the effect of these 

 glaring, staring, bill boards on passengers 

 whenever 1 travel, and rarely hear any one 

 speak of them except in terms of contempt. 

 I have heard many a man, and many a 

 woman, say they would never buy any arti- 

 cle the name of which was flaunted in their 

 faces in so repulsive a manner, and when 

 they were trying to enjoy the scenery along 

 the way. 



Another channel through which millions 

 of dollars are being squandered is in street 

 car advertising. For 10 years past I have 

 been watching the effect of such advertise- 

 ments on the people who ride up and down 

 the streets of New York, and I can count 

 on my fingers the number of people I have 

 ever seen reading or looking at any of the 

 show cards, strung so persistently above 

 the car windows. The people seem to have 

 learned long ago that a determined effort 

 is being made here to force them to read 

 about soap, food, patent medicines, tooth 

 powders, or something else equall)^ tire- 

 some. The men and women of New York 

 are too bright and too busy to allow ad- 

 vertisers to rub stuff into them in any 

 such way ; so they read their papers, or 

 look out of the windows, or look at the 

 people across the aisle; and the advertis- 

 ers are wasting their money. 



On the other hand, watch every man and 

 woman you see on a car with a newspaper, 

 or a magazine, in his or her hand. In 9 

 cases out of 10 you will find the women 

 reading the advertisements, and in a goodly 

 percentage of cases the men scan them 

 carefully, too. 



Yes, of course, I am interested in stat- 

 ing these facts. I have advertising space 

 to sell, and space that is worth the price 

 charged for it. I have been in the pub- 

 lishing business 30 years, and have alwnys 

 made a careful study of the various meth- 

 ods of advertising resorted to by the com- 

 mercial world. I have watched its effect on 

 the advertisers. I know what kinds of ad- 

 vertising pay and what kinds fail. T hate 

 to see good money wasted, even though it 

 belongs to some other fellow, and the 

 sooner the Sozodont people, the Castoria 

 people, the Cresoline people, and a hundred 

 others, tear down their insulting bill boards 

 along the railways, and take in their signs 

 from the street cars, the sooner will they 

 gain the good will of the people, whose 

 good will they are now driving away. 



.7)7 



OREGON SETS GAME LAW PACE. 

 The Legislature of Oregon has passed a 

 most remarkable game law. It provides 

 among other things that all the sheriffs, 

 deputy sheriffs and constables in that State 

 shall be ex-officio game, fish and forest 

 wardens, and shall have power to search 

 persons suspected of having game taken in 

 violation of law. It is made the duty of 

 such officers to prosecute all suspected per- 

 sons when notice of such suspicion is filed 

 with the officer by a citizen, giving the 

 name and address of the offender and the 

 names and addresses of witnesses. Such 

 officers are empowered to make arrests 

 wkhout warrants and on Sundays. They 

 may also, without warrant, search any boat, 

 vehicle, fish box, fish bag, game bag or 

 game coat in cases where the officer be- 

 lieves game may be concealed ; and such 

 officer may seize any game which he be- 

 lieves to have been taken in violation of 

 law. Such officers are exempt by law 

 from action for damages on account of any 

 such search or seizure. The law further 

 provides that each such officer shall have 

 concurrent jurisdiction throughout his 

 own county; chat each such officer shall, 

 during the first week of each term of the 

 circuit couit of his county, make special re- 

 turns to said court, under oath, of all viola- 

 tions of the fish or game laws occurring 

 in his county or district or which may be 

 brought to his notice; and that it shall be 

 the duty of the Judge of said court to see 

 that such returns are faithfully made. Any 

 sheriff, deputy sheriff, constable, or game 

 warden neglecting or refusing to make such 

 report or to prosecute any violation of the 

 game, fish or forestry law of which he 

 shall have had personal knowledge, or of 

 which he shall have had notice in writing 

 as provided for, shall be deemed guilty of a 

 misdemeanor, and on conviction shall be 

 fined $50 or imprisoned in the county jail 

 2 months, either or both, at the discretion 

 of the court. One-third of the fine col- 

 lected in each case shall go to the officer 

 securing the conviction. 



This is one of the must drastic and at 

 the same time practical and useful laws 

 ever enacted by any State. Pennsylvania 

 has a similar provision in her game, fish 

 and forestry laws, but it is not SO sweep- 

 ing nor so comprehensive as this Oregon 

 law is. It will be well for all other States 

 in the Union to follow the pace set by Ore- 

 gon in this direction. 



SHUT OUT THE TRAPPERS, 



The Wyoming Legislature has before it 

 an excellent game bill, and among its pro- 



