RECREATION'S ADVERTISER 



Our 20 Years 



of Film 



EXPERIENCE 



If there is any one line of business in which experience is more 

 important than in any other, that line is the manufacture of highly 

 sensitive photographic goods. And of all photographic processes, film 

 making is the most difficult. It has taken us more than twenty years to 

 learn what we know about making film. 



And in that twenty years we have also learned how to make the per- 

 fect raw materials which are absolutely essential to the manufacture of 

 film— materials which cannot be obtained in the market with a certainty 

 that they will be what they should be. We nitrate our own cotton for 

 the film base; we nitrate our own silver for the emulsion. We go further, 

 we even make the acid with which the cotton and silver are nitrated. 

 Wherever it is possible to improve the completed product by manufac- 

 turing the raw material, we erect a factory and make that raw material. 



Five years ago we felt that we were approaching film perfection, but 

 no concern, even if it could make film as good as that Was, could compete 

 in quality with the Kodak N. C. Film of to-day. But experience is not 

 the only advantage that our chemists and film makers enjoy. They 

 have access to the formulae of the chemists who make the best dry 

 plates in the world. The Kodak films of to-day have in them the com- 

 bined knowledge of the most expert film makers and the most expert 

 plate makers. 



The wise amateur will be sure that he gets the film with experience 

 behind it. There are dealers, fortunately not many, who try to substitute 

 inferior films from inexperienced makers, the only advantageous feature 

 which these films possess being the " bigger discount to the dealer". 

 Amateurs, especially those who leave their Kodaks with the dealer to be 

 loaded, should make sure that substitution is not practised against them. 



The film you use is even more important than the camera you use. 

 Be sure it's Kodak film with which you load your Kodak. 



Remember: 



If it isn't Eastman, it isn't Kodak Film. 



Look for " Eastman " on the box. 



Look for " Kodak " on the spool end. 



EASTMAN KODAK CO. 



Rochester, N. Y. The Kodak City. 



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