CONTENTS 

 Introduction ..♦•• »«•<>•« 



• o a 



Page 

 ii 



oUTV ey MS*DrlO CIS ...*•••.....«•.«..«•.■«. *- 



Sampling and estimation. ................. 2 



The questionnaire and field work. ...... 3 



Coding and tabulation controls. ............. h 



Summary of Major Findings h 



The use of canned fish or shellfish and its relation 



to fresh and frozen fish or shellfish .... h 



Frequency of serving canned fish or shellfish ...... 7 



Variations by season 9 



Preference among kinds of canned fishery products .... 12 



Demand for unavailable items. . ....... 15 



Reasons people give for not using canned fishery products 16 



Canned tuna - principal findings ,»..... 17 



Canned salmon - principal findings. ........... 18 



Canned sardines - principal findings. .......... 19 



Canned shrimp - principal findings. . 20 



Use of canned pet foods containing fish in pet feeding. . 21 



Brand interest 21 



Tabulations of Responses to Questionnaire. .......... 23 



Total use of canned fishery products. 27 



use ox canned uuna. . ....... ........... i> 



Use of canned salmon 131 



Use of canned sardines. ................. 171 



Use of canned shrimp. .,.. 215> 



Reasons for non-use of four major canned fishery products 2ii3 



Use of pet foods containing fish. 259 



Appendix .................... 299 



The sampling plan and selection procedures. . . .. . . . . 299 



Accounting for the non-interviews ............ 302 



Sampling reliability of the results ........... 303 



Comparison of sample classification data with 



Control procedures in processing the returns . 313 



Questionnaire and questionnaire instructions ... 316 



111 



