Average Number of 

 Servings of Canned Fish 

 or Shellfish 

 Group In Fast Ij. Weeks 



All households 2,k 



Households that served fresh 



fish in past 12 months 2.8 



Households that served frozen 



fish in past 12 months 2.9 



3. The non- competitive relation between canned fish 

 on the one hand and fresh and frozen fish on the 

 other is to be expected from the fact that the 

 predominant types of canned fish - particularly 

 tuna and sardines - are not widely used in the 

 fresh or frozen state, so that most consumers do 

 not think of fresh or frozen as alternatives to 

 canned fish for these types. Households which did 

 not use tuna during the year were asked why, and 

 only 10$ said that they prefer fresh or frozen fish. 

 Only lh% of non-users of salmon and %% of non-users 

 of sardines gave preference for fresh or frozen fish 

 as a reason for their non-use. In the case of those 

 which did not serve shrimp, a much higher percentage 

 (26$) gave preference of fresh or frozen fish or 

 shelliish as a reason. This is obviously due to the 

 fact that shrimp is more widely used in the fresh 

 or frozen state. 



While the use of canned fish, or shellfish was quite stable 

 there existed a variation in relationship between fresh and frozen 

 fish as influenced by geographic location and availability of fresh 

 fish and other factors. The States in the North Central Region showed 

 the smallest percentage of households serving fresh fishj the highest 

 percentage serving frozen fish. Other survey results indicated that 

 there was a variation by size of city: in the metropolitan cities 

 (£0,000 and over), there was a significantly larger percentage using 

 fresh fish with a correspondingly small percentage of frozen fish 

 users. Sharp racial differences also appeared: for fresh fish, 81$ 

 of non-white households served it during the year as compared with 

 $1% of white households, while the reverse was true of frozen fish 

 with 33$ of non-white households serving it and 5U$ of white households, 



There is a consistent increase in the use of both fresh and 

 canned fish as size of household increases. 



