Preference Among Kinds of Canned fishery Products 



a. Generality of Use . Figure 3 exhibits the proportions 

 of households that serve the three leading types of canned fish by 

 geographic regions. 



Consistently the Northeast and West showed a different 

 pattern of taste preferences for the three leading types. -For 

 instance : 



TUNA. - Northeast and West ABOVE average 



North Central and South BELOW average 



SALMON - Northeast and West BELOW average 



North Central and South ABOVE average 



SARDINES - Northeast and West BELOW average 

 North Central and South ABOVE average 



Though Tuna was the most frequently served type of canned 

 fish in all parts of the country, its margin in relation to Salmon 

 was much narrower in the North Central and Southern Regions. 



NOTE: The sharpest regional contrasts were found in the servings 



of Clam Chowder. Again the Northeast- v. est and North Central- 

 South contrast holds true. The percent of households serving 

 Clam Chowder: Northeast - 31.0%j West - 33.% North Central 

 - 6.1$j South - 9«3$» 



Some variations by other household characteristics: 



INCOME: The percentage of users of tuna increased 

 with household income, while those of salmon and 

 sardines were relatively uniform among income groups. 

 Other canned fish items for which consumption moved 

 in direct proportion to income were Shrimp and 

 Crabmeat. This could be expected since they repre- 

 sent the higher priced or "luxury" canned fish items. 



CITY-SIZE: In metropolitan areas the use of tun a was 

 found in about 82$ of the households which was much 

 higher than in non-metropolitan areas, where it was 

 about 67$» The reverse was true of salmon, about 77$ 

 in non- metropolitan areas, about 63$ in metropolitan 

 sections. For s ar dines, usage was about evenly di- 

 vided in this respect with the exception of the largest 

 cities where it was about 10$ higher. 



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