RACE: Tuna was used relatively by more white 

 respondents, salmon by relatively more non-white. 



b. Frequency of Use . In terms of frequency of use, 

 as measured by the number of times served in the four weeks preceed- 

 ing the interview (June, 1956), tuna was the leading type of canned 

 fish. Of all tuna users fQ% had served it in the past four weeks 

 compared with &2% of salmon users. The greater frequency of use 

 qZ tuna held true in all parts of the country, although its margin 

 over salmon was much narrower in the North Central and Southern 

 Regions. 



The percentage of tuna users who had served it once a 

 week or more was 2%% compared with Q% for salmon. Again, the fact 

 that interviewing was done in the late spring, a time that is per- 

 haps more favorable to the use of tuna, must be considered in in- 

 terpreting these findings. 



With respect to other kinds of canned fish and canned 

 fish specialties covered by the study, the pattern of similarity 

 between Northeast and West on the one hand, and North Central and 

 Southern Regions on the other, tends to persist. 



The tabulation below summarizes the average number of 

 servings of tuna and salmon for various types of households. 



AVERAGE NUMBER OF SERVINGS OF TUNA AND SAIMON IN ONE WEEK IN VARIOUS 



TYPES OF HOUSEHOLDS 







BY REGION 









Percent 

 Servin 



f AH 

 gs 



Average 

 per Hou; 

 Tuna 



Number of Servii 

 sehold per Week 



Type of Household 



Tuna 





salmon 



Salmon 



Northeast 

 North Central 

 South 

 West 



35.1 

 22.3 



23.8 

 18.8 





2U.5 

 30.6 



3U.6 



10.3 



.55 



.32 

 .32 



.57 



.19 

 .22 

 .2k 



.16 



1U 



