Reasons Feople Give For Not Using Canned Fishery Products 



Of particular interest to those engaged in marketing a 

 specific canned fishery product will be the reasons the non-users 

 of that product gave for their non-use. Each respondent interviewed 

 who was found not to have served any one of the three major types 

 of canned fish and canned shrimp in the previous twelve months was 

 asked why he or she had not served the product. 



The tabulation below summarizes the reasons given by 

 respondents for not using each type of canned fishery product: 



REASONS GIVEN FOR NOT SERVING TUNA SALMON SARDINES SHRUMF 



(Some respondents gave several reasons, therefore percentages do not 

 necessarily add to 100) 



Don't like, family dislikes k6% hl% 67% k3% 



Dislike canned fish, prefer 

 fresh, frozen 



Dislike all fish 



Flavor strong, oily, salty, 

 fishy 



Dietary reasons, fish disagree, 

 Doctor's orders 



Too expensive 



Habit, never used, no particu- 

 lar reason, Never tasted 



Other reasons 



The major reason respondents gave for not using any of 

 the three main types of canned fish and one type of canned shell- 

 fish was that they or their family did not like the product, which 

 usually means they do not consider it appetizing, 



Only in the case of canned shrimp was there strong indication 

 of preference for the fresh or frozen product. Less than 10$ of all 

 respondents expressed objections to specific qualities of the products 

 not served such as taste, oiliness, saltiness, odor, etc. 



The small number of respondents who gave price as a reason 

 for not serving suggests, again, that canned fish is not generally 

 considered a luxury food by most households. 



16 



10 



10 



9 



5 

 6 



26 



k 



7 



8 



10 



5 



9 



8 



7 

 10 



7 

 2 



k 



n 



11 

 12 



6 

 15 



6 

 9 



12 



11 



