from the rest of the country. Elsewhere, salads were most frequent 

 ways of serving tuna s but in the West tuna sandwiches were by far 

 the most popular with 62$ of all households giving this as the 

 most frequent way of serving tuna. Casseroles were more popular 

 in the North Central Region than in the rest of the country. 



5>. Reasons for Serving Tuna * When asked why they served 

 canned tuna, about 70% of tuna users said simply that they liked 

 it. Almost half mentioned the ease, speed and convenience of tuna 

 as a reason for serving it, suggesting promotional possibilities 

 stressing convenience or the "meal -in-minute s" theme. 



Canned Salmon - Principal -Findings 



1» Purchase and Stocks of Salmon by Size of Can . The 

 one-pound can was more widely used than the 7-ounce size, 29$ of 

 users having the former on hand compared with 16$ for the latter. 

 For the one-pound size the usual purchase was one or two cans. In 

 the case of the 7-ounce flat can, most respondents stated they do 

 not know how many they purchase at one time, but among those who 

 did know the usual practice was to buy one or two cans at a time. 



2. Use of Red and Pink Salmon . Respondents generally were 

 aware of the difference between red and pink salmon. Purchases were 

 about equally divided between the two types in both the Northeast 

 and the West. The North Central Region favored pink salmon by Sh% 

 to ljl$. In the South, pink salmon was favored by 73$ of all salmon 

 using households. Red salmon use increased and pink salmon use de- 

 creased as incomes rose. Pink salmon, however, was favored by the 

 majority of users up to the &7*000 income group, at which point red 

 salmon became the more popular. 



3« Varieties of Salmon . The majority of respondents were 

 unable to identify the variety of salmon they usually buy. Of those 

 who did give some identification, the majority mentioned a brand or 

 area name, particularly "Alaska". A significant number of users 

 gave "Sockeye" as the variety used. Other varieties were identified 

 by a neglible number of respondents. 



U. Ways of Serving Salmon . The most popular way of serving 

 salmon was in cakes, croquettes, salmon balls or loaves, wi th nearly 

 half of all users giving such use as their most frequent way of serv- 

 ing it. Respondents who stated they use it most frequently in salads 

 numbered 17# of those serving. Other ways mentioned by a significant 

 number of respondents were casseroles, and direct from the can. Salmon 

 salads were popular in the big cities but used much less frequently 

 in non-metropolitan areas where patties and similar uses were more 

 prevalent. 



18 



