Section C 

 Question 7 



NATIONAL CAMMED FISH AND SHELLFISH STUDY 

 Why Do You Serve Canned 

 Tuna In Your Home ? 



REGIONS 



Total 



North- North 



east Central South West 



Households Havinr Served 

 Tuna Within Ihe 

 Last 12 Months 



100.0 100.0 100.0 



100.0 100.0 



Reasons 















Like It 





69. li 



65.9 



66.6 



7U.2 



72. U 



Easy, Quick, 



Convenient, Etc. 



U8.2 



UU.3 



1*0.1+ 



59.6 



U8.9 



Friday Ibod 





18. U 



2U.2 



19.5 



12.6 



15.6 



Economy 





15.1 



12.3 



9.5 



20.5 



20.1 



Health Ibod 





iU.6 



10.9 



13.5 



20.7 



12.6 



Variety, For 

 Either Hot 



Change, Serve 

 Or Cold 



3.0 



0.8 



7.0 



1.2 



3.0 



Small Cans 





0.1 



- 



o.U 



- 



- 



Other 





0.6 



- 



0.7 



1.1 



0.9 



Don't Know 





O.U 



0.5 



o.U 



o.U 



0.3 



Weighted case: (2109) (612) (577) (58U) (336) 



Note;- Some respondents gave more than one reason. 



Why Do You Serve Canned Tuna 

 In Your Home? 



Households Having Served Tuna 

 Within The Last 22 Months 



Total 



100.0 



Megalo- 



politan 



Over 

 500,000 



100.0 



Weighted Base : (2109) (U30) 



Bote: Some respondents gave more than one reason. 



Metro 

 Central 

 50,0000- 

 500,000 

 ll 



100.0 



Reasons 













IJie It 







69 .li 



65.3 



68.3 



2csv, Quick, 



Convenient, 



Etc. 



U6.2 



W.li 



U2.9 



Friday Food 







18 .li 



23.0 



21.5 



Economy 







15.1 



1U.1 



18.2 



Health Rod 







lli.6 



13.8 



17.5 



Variety, For Change, Serve 

 Either Hot Or Cold 



3.0 



U.7 



.••o 



Sball Cans 







0.1 



- 



- 



Other 







0.6 



0.5 



1.7 



Don't Enow 







o.U 



0.7 



0.7 



(307) 



CITY SIZE 











Non- 



Non- 



Non- 





Metro 



Metro 



Metro 



Suburban 



2,500- 



Rural 



Rural 



Metro 



50.000 



Farm 



Non-Farm 



t 



i 



% 



t 



100.0 



66.6 

 li5.1i 

 21.8 

 lii.2 

 12.9 



2.U 

 0.3 

 0.5 

 0.2 



(62U) 



100.0 



3.1 



0.3 



(290) 



100.0 



2.U 



100.0 



73.2 



70.7 



78J» 



5U.0 



Ui.3 



56.0 



13.9 



9.0 



10.6 



18.5 



16.8 



10.6 



16.U 



9.6 



17 .U 



1.8 



0.6 



0.1t 



1.2 



- 



(169) 



(289) 



U9 



