Section C 

 Question 7 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Why Do You Serve Canned Tuna 

 Ln Your Home? 



INCOME 



Households Having Served Tuna 

 Within The Last 12 Months 



Total 

 t 



100.0 



Under 



Ciooo 



p 



100.0 



$1000- $2000- 

 1999 2999 



100.0 100.0 



$3000- $k000- 



3999 U999 



p p 



100.0 100.0 



$5000- 



6?99 



p 



100.0 



$7000- 



9999 



p 



100.0 



$10,000 

 and Over 



* 



100.0 



Reasons 























Like It 





69. It 



62. 9 



63.3 



7lt.7 



67.9 



66.2 



73.lt 



6k. 6 



7k. 8 



Easy, Quick, 



Convenient, Etc. 



1.8.2 



57.3 



lUi.U 



U8.7 



50.2 



li3.6 



1.7.5 



52.U 



52.U 



Friday Food 





l8.lt 



16.9 



12.0 



9.8 



17. It 



20.6 



22.1 



20.1 



26.2 



Economy 





15.1 



22.5 



16.2 



15.1 



17. k 



12.ll 



15.1 



11..6 



9.7 



Health Food 





1U.6 



15.7 



lk.l 



15.5 



u..lt 



16.1 



1U.6 



llt.o 



19.1. 



Variety, For 

 Either Hot 



Change, Serve 

 Or Cold 



3.0 



3.U 



2.1 



2.3 



U.lt 



3.0 



2.8 



3.0 



- 



Small Cans 





0.1 



- 



- 



- 



- 



- 



0.2 



0.6 



- 



Other 





0.6 



- 



l.ll 



o.k 



- 



1.1 



0.5 



- 



2.9 



Don f t Know 





O.k 



- 



l.U 



o.k 



0.2 



o.U 



0.2 



- 



1.0 



Weighted Bases 





(2109) 



]/(92) 



(150) 



(270) 



(h32) 



(1.65) 



(1.29) 



(166) 



(105) 



1/ Relatively unstable due to the small number of oases. 

 Note: Some respondents gave more than one reason. 



Why Do You Serve Canned Tuna 

 Ln Your Home? 



WUMBER OF PERSONS : I HOUSEHOLD 

















Six or 





Total 



One 



Two 



Three 



Four 



Five 



More 





% 



t 



i 



% 



p 



T~ 



% 



Households Having Served Tuna 

















Within The Last 12 Months 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



Reasons 





Like It 



69 Jt 



56.1. 



65.9 



72 Jl 



70.6 



70.9 



73.3 



Easy, Quick, convenient, Etc. 



1.8.2 



U7.9 



51.3 



It7.6 



1.5J5 



U5.7 



1.9.5 



Friday Food 



18J. 



19.7 



16.3 



15.6 



18.5 



20.5 



2U.5 



Economy 



15.1 



19.7 



12.7 



I5.lt 



11.8 



16.9 



20.5 



Health Food 



11. .6 



23.9 



10.1* 



15.2 



13 .1* 



16.9 



17.2 



Variety, For Change, Serve 

















Either Hot Or Cold 



3.0 



2.6 



3.0 



u.5 



3.0 



3.1 



0.U 



Snail Cans 



0.1 



- 



0.2 



- 



0.2 



- 



- 



Other 



0.6 



- 



1.1 



0.9 



0.2 



- 



0.7 



Don't Know 



OJt 



- 



0.9 



OJ. 



- 



OJt 



- 



Weighted Baset 



(2109) 



(12k) 



(536) 



(1.71) 



(wa) 



(262) 



(275) 



Note J Some respondents gave more than one reason. 



120 



