Section C 

 Question 8 



NATIONAL CANNED FISH AM) SHELLFISH STUDY 



Do You Usually Look Or Ask For A Particular Brand 



When Buying Canned Tuna? 



under — $looo- $2000- $3000- UOoE- $5600- S7BSP $10, MO 

 Total $1000 1999 2999 3999 1.999 6999 9999 and Over 



T ~r~ -t~ ~r- nr- -j- ~r~ ~r~ —j~ 



Houssholds Having Served 

 Canned Tuna Within 

 Last 12 Months 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Look For A 

 Particular Brand 



Do Not Look For A 

 Particular Brand 



58.5 3l».8 1.9.3 1.7.6 60.1 62.3 63.7 61..5 67.0 



1*1.5 65.2 50.7 52.U 39.9 37.7 36.3 35.5 33.0 



Weighted Base: 



(2109) 3/(92) (150) (270) (1*32) (1*65) (1.29) (166) (105) 



1/ Relatively unstable due to the small number of cases. 



Households Having Served 

 Canned Tuna Within 

 Last 12 Months 



Do You Usually Look Or Ask For A Partioular Brand 

 When Buying Canned Tuna? 



NUMBER OF PERSONS IN HOUSEHOLD 



Total 



100.0 



One 



Tiro 



Three 



100.0 100.0 100.0 



Four 



Five 



100.0 100.0 



Six or 

 More 



100.0 



Look For A 

 Particular Brand 



58.5 



1.8.3 61.1 55.3 62,0 57.U 59.2 



Do Not Look For A 

 Particular Brand 



Weighted Base: 



Ul.5 51.7 38.9 W..7 38.0 1.2.6 1»0.8 



(2109) (1210 (536) (1,71) (1*1) (262) (275) 



121. 



