Section C 

 Question S 



HdTIOKAL COINED FISH AND SHELLITSH STUDY 

 Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Tuna? 



RELIGION' OF FAMILY 



Households Having Served 

 Canned Tuna Within The 

 Last 12 Months 



Look For A 

 Particular 3rand 



Do Not Look For A 

 Particular Brand 



Total 



Catholic 



Protestant 



Jewish 



% 



% 



% 



% 



100.0 



100.0 



100.0 



100.0 



58.5 



62.5 



56.7 



63.0 



ltl.5 



37.5 



U3.3 



37£ 



Weighted Base: 



(2109) 



(61.2) 



(13U6) 1/ (73) 



1/ Relatively unstable due to the small number of cases. 

 Note: Percentages for U8 cases representing "Other Denominations" not shown. 



Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Tuna? 



Households Having Served 

 Canned Tuna Within Last 

 12 Months 



Total 

 100.0 



RACE OF HOMEMAKER 



White 



100.0 



Non-White 

 it 



100 eO 



Look F;r A 

 Particular Brand 



Do Not Look For A 

 Particular Brand 



58.5 

 la .5 



59.5 

 !0.5 



50.0 

 50.0 



Weighted Basel 



(2109) 



(1892) 



(217) 



125 



