Section C 

 Question 8 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Tuna? 



Households Having Served 

 Canned Tuna Within Last 

 12 Months 



Total 

 100.0 



El JLOYMENT OF HOMEMAKER 



Full-Time Part-Time Not Employed 



% % % 



100.0 100.0 100.0 



Look For A 

 Particular Brand 



Do Not Look For A 

 Particular Brand 



58.5 

 hl.5 



60.8 

 39.2 



56.1 

 1*3.9 



57.7 

 U2.3 



Weighted Base: (2109) (1j70) 



Note: Percentages for 39 cases representing "Unreported Employment" not shovn. 



(167) 



(11*33) 



Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Tuna? 



Households Having Served 

 Canned Tuna Within 

 Last 12 Months 



AGE 



F 



HOMEMAKER 



65 and 

 Total 15-2U 25-29 30-31* 35-39 1*0-1*1* 1*5-1*9 50-51* 55-59 60-61* Over 



T~ !6 T~ ir~ ^T~ ~~% ~T~ ~T~ T~ T~ T~ 



100.0 100.0 100.0 100.0 100.0 3JD0.0 100.0 100.0 100.0 100.0 100.0 



Look For A 

 Particular Brand 



Do Not Look For A 

 Particular Brand 



58.5 57.7 57.3 65.7 59.0 58.2 60.0 63.1* 62.8 53.0 la .8 



ia.5 1*2.3 1*2.7 3i*.3 la.o la .6 1*0.0 36.6 37.2 1*7.0 58.2 



Weighted Baset 



(2109) (150) (221) (291) (291) (270) (229) (207) (11*7) (120) (183) 



126 



