Section D 

 Question 5 



NATIONAL CANNED FISH AKD SHELLFISH STUDY 



Do lou Usually Look Or Ask For A Particular 



Brand When Buying Canned Salmon? 



Households Having Served Canned 

 Salmon Within Last 12 Months 







REGIONS 





Total 



'd 



North- 

 east 



i 



North 



Central South 



i i 



West 



100.0 



100.0 100.0 



100.0 100.0 



Usually Ask For 

 Particular Brand 



Usually Do Not Ask For 

 Particular Brand 



lll.U 50.1 35.7 



58.6 ltf.9 6U.3 



U2.1» 37.6 

 57.6 62 .U 



Weighted Bases 



(1907) (U38) (607) 



(62lt) (238) 



Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Salmon? 











CITY SIZE 











Megalo- 



Metro 





Non- 



Non- 



Non- 







politan 



Central 





Metro 



Metro 



Metro 







Over 



50,000- 



Suburban 



2,500- 



Rural 



Rural 





Total 



500,000 



500,000 

 % 



Metro 



50,000 



Farm 



Non-Farm 





% 



% 



/3 



% 



% 



1° 



Households Having Served 

















Canned Salmon Within 



1C0.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



Last 12 Months 

















Usually Ask For Particular 

















Brand 



Ui.U 



51.3 



U9.6 



U2.7 



ltl.9 



28.8 



32.2 



Usually Do I'ot Ask For 

















Particular Brand 



58.6 



U8.7 



5o.li 



57.3 



58.1 



71.2 



67.8 



Weighted Base: 



(1907) 



(319) 



(256) 



0.72) 



(295) 



(22U) (310.) 



167 



