Section D 

 Question 5 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



Do You Usually Look Or Ask For A Particular Brand 



When Buying Canned Salmon? 



Households Having Served 

 Canned Salmon Within 

 LasJb 12 Months 



_____ INCOME 



Under $1000- $2000- $3000- $1*000- $5000- 37000- $10,000 



Total $1000 1999 2999 3999 1.999 6999 9999 and Ove r 



~T~ ~%~ ~%~ ~T~ ~T~ ~T~ ~T~ ~V T~ 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Usually Ask For Particular 

 Brand 



Usually Do Not Ask For 

 Particular Brand 



ld.li 25.0 33.5 I1O.7 1*0.3 ld.6 1.6.6 50.1* 50.7 

 58.6 75.0 66.5 59.3 59.7 58.1; 53.1i 1*9.6 1.9.3 



Weighted Base: (1907) (107) (176) (273) (391.) (390) (353) (133) ^(81) 



±> Relatively unstable due to the small number of cases. 



Households Having Served 

 Canned Salmon Within Last 

 12 Months 



Do You Usually Look Or Ask For A Particular Brand 

 When Buying Canned Salmon? 



Total 



100.0 



NUMBER OF PERSONS IN HOUSEHOLD 



One Two Three Four 



Five 



100.0 100.0 100.0 100.0 100.0 



Six or 

 More 

 ~% 



100.0 



Usually Ask For 

 Particular Brand 



Ui.li 



1*1* .2 1*3.6 1*0.8 lili.li 1*3.1 



32.2 



Usually Do Not Ask For 

 Particular Brand 



58.6 



55.8 56.ii 59.2 55.6 56.9 



67.8 



Weighted Base: 



(1907) 



(107) (503) (1*01) (378) (229) (289) 



168 



