Section E 

 Question U 



NATIONAL CAMEO FISH AMD SHELLFISH STUDY 

 VJhat Influences Your Choice When You 

 Buy The Sardines You Usually Purchase? 



R E G I M S 



North- 

 Total east 



North 



Central South 



Households Havin; Served 

 Sardines Within The 

 Last 12 Konths 



100.0 



100.0 



100.0 



100.0 



'..'est 



100.0 



F.easons 













Type Of Sauce, Oil, lacking 



22.0 



20. k 



2o.d 



17.9 



2U.6 



Price, Economical, Sales 



17-U 



1U.2 



1U.8 



21.0 



19.7 



Habit 



lU.lt 



10.1 



1U.6 



20.1 



7.7 



Taste, Odor, Flavor 



12.6 



17.2 



li.U 



9.5 



1U.2 



Prefer Imported Type 



9.8 



12.5 



6.3 



7.3 



1U.2 



Small Size Can 



9.7 



12.5 



5.6 



9.3 



1U.8 



Family or Personal preference 



8.3 



8.6 



6.0 



8.U 



8.2 



Prefer die Brand 



o.2 



7.7 



7.5 



S.o 



3.3 



Prefer Maine Sardines 



3.U 



It. 2 



1..7 



3.7 



U.9 



Large Size Can 



l.U 



1.8 



1.2 



1.9 



- 



All Others 



7.0 



9.2 



5-6 



5.6 



10. U 



Don't Knou 



8.U 



9.5 



5.0 



9.9 



3-3 



Weighted 3ase : (l39h) (337) 



Note: Some respondents gave more than one reason. 



(i*n) 



(U 63) (103) 



What Influences Your Choice 

 When You Buy The Sardines You Usually Purchase? 



CITY S I Z 



Households Hairing Served 

 Sardines Within The 

 Last 12 Months 



Total 



% 

 100.0 



Megalo- 

 politan 



Over 

 500,000 

 i 

 100.0 



Metro 

 Central 

 50,000- 

 500,000 



% 

 100.0 



Suburban 



Metro 



% 

 100.0 



Non- 

 Metro 

 2,500- 

 50,000 



i 



100.0 



Non- 

 Metro 

 Rural 

 Farm 

 t 

 100.0 



Non- 

 Metro 

 Rural 

 Non-Farm 

 i 

 100.0 



Seasons 

















Type Of Sauce, Oil, Packing 



22.0 



22.0 



23.2 



23.3 



20.2 



23.0 



19.8 



Price, Economical, Sales 



17 .U 



17.0 



18.2 



15.5 



18.6 



25.9 



13.7 



Habit 



1U.U 



13.U 



7.2 



1U.7 



13.3 



19.3 



19.3 



Taste, Odor, Flavor 



12.6 



1S.U 



11.6 



13.7 



6.9 



15.6 



10.U 



Prefer Imported Type 



9.8 



13. U 



13.3 



12.6 



5.3 



3.7 



U.2 



Small Size Can 



9.7 



6.2 



12.7 



11.8 



1U.U 



8.1 



5.2 



Family Or Personal Preference 



8.3 



3.9 



15.5 



7.2 



9.6 



U.U 



11.8 



Prefer One Brand 



6.2 



7.9 



5.5 



8.3 



U.8 



0.7 



5.2 



Prefer Maine Sardines 



3.U 



1.6 



8.3 



3.5 



3.7 



3.0 



1.U 



Large Size Can 



l.U 



0.3 



0.6 



U.o 



0.5 



1.5 



- 



All Others 



7.0 



11.1 



U.U 



7.5 



8.5 



2.2 



U.2 



Don't -now 



8.1, 



8.8 



7.2 



5.U 



9.6 



8.1 



13.2 



Weighted Base: 



(139U) 



(305) 



(181) 



(373) 



(188) 



(1V0 



(212) 



Mote: Some respondents gave more 



than one reason. 



187 











