Section E 

 Question U 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



What Influences Your Choice 



When lou Buy The Sardines You Usually Purchase? 



INCOME 



Households Having Served 

 Sardines Within The 

 Last 12 Months 



Reason s 



Type Of Sauce, Oil, Packing 



Price, Economical, Sales 



Habit 



Taste, Odor, Flavor 



Prefer imported Type 



Snail Size dan 



Family Or Personal Preference 



Prefer One Brand 



Prefer Maine Sardines 



Large Size Can 



All Others 



Don't Know 



Weighted Base: 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



Total 

 100.0 



Under 

 $1000 



100.0 



31000- 

 1999 



T 



100.0 



$2)00- 

 2999 



100.0 



$3000- 



100.0 



JU0OO- 

 U999 



T 



100.0 



$5000- 

 6999 



100.0 



J700C- 

 9999 



— r 



100.0 



110,000 

 and Over 



% 

 100.0 



22.0 



Uu3 



20.6 



16.9 



25.9 



26.1 



21.0 



21.2 



21.7 



17 Ji 



27.3 



18.U 



19.8 



17.2 



17.8 



15.9 



13.1 



7.2 



XU.U 



19.5 



2U.1 



12.1 



16.U 



11.6 



13.5 



12.1 



5.8 



12.6 



18.2 



15.6 



15.0 



9.9 



10.5 



13.1 



1U.1 



7.2 



9.8 



10.li 



U.3 



7.2 



5.8 



10.1 



1U.7 



Ut.l 



17.U 



9.7 



2.6 



8.5 



9.7 



9.9 



12.3 



7.9 



12.1 



11.6 



8.3 



6.5 



7.8 



13.0 



6.6 



10.1 



6.3 



6.1 



7.2 



6.2 



3.9 



U.3 



5.3 



7.7 



6.9 



7.1 



li.O 



5.8 



3.U 



5.2 



- 



1..3 



3.3 



3J 



li.O 



- 



8.7 



1J» 



- 



- 



0.5 



1.8 



2.5 



1.2 



1.0 



U.3 



7.0 



6.5 



U.3 



6.3 



li.7 



8.0 



7.9 



11.1 



11.6 



8.U 



5.2 



12.3 



10.1 



e.ii 



5.8 



7.1 



9.1 



11.6 



(139li) V(77) 



(lid) 



(207) 



(273) 



(276) 



(252) 



1/(99) 



i/(69) 



What Influences Your Choice 

 When You Buy The Sardines You Usually Purchase? 



NUMBER OF PERSONS IN HOUSEHOLD 



Households Having Served 

 Sardines Within The Last 

 12 Months 



Total. 

 100.0 



One 

 % 



100.0 



Two 

 100.0 



Three 

 100,0 



Four 

 ■% 



100.0 



Five 

 % 



100.0 



Six or 

 More 



100.0 



Reasons 

















Type Of sauce, Oil, Packing 



22.0 



13.5 



20.lt 



26.lt 



22.8 



23.8 



19.2 



Price, Economical, Sales 



nJt 



2U.3 



Ht.9 



16.1 



15.5 



20.2 



20.6 



Habit 



lli.lt 



m.9 



llt.lt 



12.5 



15.8 



13.7 



15.9 



Taste, Odor, Flavor 



12.6 



20.3 



13.0 



12.2 



13.1 



6.9 



11.7 



Prefer Imported Type 



9.8 



13.5 



7.6 



11.6 



10.1) 



11.3 



7.5 



Small Size Can 



9.7 



lt.1 



12.5 



12.2 



8.5 



6.0 



7.5 



Family Or Personal Preference 8.3 



lt.1 



7.6 



7.1) 



12.7 



7.1 



7.9 



Prefer One Brand 



6.2 



5.1! 



5.U 



7.1. 



It .6 



6.0 



7.9 



Prefer Maine Sardines 



3.1) 



5.L 



5.2 



1.9 



3.9 



1.8 



2.3 



Large Size Can 



lJi 



- 



1.1 



1.0 



1.5 



1.2 



3.3 



All Others 



7.0 



2.7 



9.0 



6.U 



9.7 



6.0 



3.7 



Don't Know 



8.U 



5.U 



10.6 



6.8 



7.7 



10.7 



7.0 



Weighted Bases 



(139lt) 



1/(71.) 



(368) 



(3U) 



(259) 



(168) 



(2110 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 188 



