Section S 

 Question 1* 



NATIONAL QAKNKD FISH Mi) SHELLF-EH STUDY 



What Influences Your Choice 



When You Buy The Sardines You Usually Purchase? 



RELIGION OF FAMILY 



Households Having Served 

 Sardines Within The 

 Last 12 Months 



Reasons 



Type Of Sauce, Oil, Packing 



Price, Economical, Sales 



Habit 



Taste, Odor, Flavor 



Prefer Imported Type 



Snail size can 



Family Or Personal Preference 



Prefer One Brand 



Prefer Maine Sardines 



Large size can 



All Others 



Don't Enow 



Weighted Basel 



Total 

 100,0 



Catholic 

 % 



100.0 



Protestant 



i 



100.0 



Jewish 



i 



100.0 



22.0 



21.0 



22.6 



19.2 



17.1* 



17.8 



17.6 



13.5 



Huh 



10.8 



16.1* 



3.8 



12.6 



16.6 



10.5 



17.3 



9.8 



12.3 



8.1 



21.2 



9.7 



10.8 



9.1* 



3.8 



8.3 



7.5 



9.3 



- 



6.2 



7.0 



5.8 



5.8 



3.1* 



kJ. 



3.0 



1.9 



1.1* 



2.1* 



1.0 



- 



7.0 



7.2 



6.1 



25.0 



8.1* 



6.7 



8.8 



9.6 



(1391.) 



(1*15) 



(891) 



V (52) 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



Percentages for 36 cases representing "Other Denominations" not shown. 



What Influences Your Choice 

 When You Buy The Sardines You Usually Purchase? 



RACE OF HOMEMAKER 



Households Having Served 

 Sardines Within The 

 Last 12 Months 



Reasons 



Total 



100.0 



Type Of Sauce, Oil, Packing 



Price, Economical, Sales 



Habit 



Taste, Odor, Flavor 



Prefer Imported Type 



Small Size Can 



Family Or Personal Preference 



Prefer One Brand 



Prefer Maine Sardines 



Large Size Can 



All Others 



Don't Know 



Weighted Base: (1391*) 



Note: Some respondents gave more than one reason. 



White 

 100.0 



22.0 



22.9 



17.1* 



15.5 



H*.l* 



13.7 



12.6 



12.5 



9.8 



11.0 



9.7 



10.li 



8.3 



8.3 



6.2 



6.6 



3.1* 



3J. 



1.1* 



1.3 



7.0 



7.7 



8.1* 



7.8 



(1161;) 



Non-White 



% 



100.0 



17.1* 

 26.5 

 17.8 

 13.0 



3.5 



6.1 



8.3 



3.9 



3.5 



2.2 



3.5 

 11.3 



(230) 



189 



