Section E 

 Question U 



NATIONAL CANNEDFEH AND SHELLFISH STUDY 

 What Influences lour Choice 

 When You Buy The Sardines You Usually Purchase? 



EMPLOYMENT OF HOMEMAKER 



Households Having Served 



Total 



Full-Tirae 



i 



100.0 



Part-Time 

 t 

 100.0 



Not Employed 

 % 



Sardines Within The 

 Last 12 Months 



100.0 



100.0 



Reasons 





Type Of Sauce, Oil, Packing 



22.0 



21.9 



21. J. 



22.2 



Price, Economical, Sales 



17.li 



19. U 



19.1 



16.5 



Habit 



Hub 



12.2 



7*1 



X6JU 



Taste, odor, Flsvw 



12.6 



11.1 



16.3 



12.5 



Prefer Imported Type 



9.8 



9.1 



7.8 



9.8 



Small Size Can 



9.7 



io.U 



12.8 



9.1 



Family Or Personal Preference 



8.3 



5.9 



8.5 



8.9 



Prefer One Brand 



6.2 



5.6 



b.3 



6J, 



Prefer Maine Sardines 



3.b 



2.8 



5.0 



3.1 



Large Size Can 



l.b 



2.8 



l.b 



ia 



All Others 



7.0 



?Jt 



5.7 



6.5 



Don't Know 



8.U 



8.3 



10.6 



7.8 



Weighted Base: 



(139b) 



(268) 



da) 



(937) 



Note: Some respondents gave more than one reason. 



Percentages for 28 cases representing "Unreported Unemployment" not shown. 



what Influences Your Choice 

 When You Buy The Sardines You Usually Purchase? 



AGE 



F 



HOMEMAKER 



Households Having Served 

 Sardines Within The 

 Last 12 Months 



Total 

 100.0 



15-21. 



i 



100.0 



25-29 



i 



100.0 



30-31 



i 



100.0 



35-39 



i 



100.0 



1.0-U. 

 1 



100.0 



15-1.9 



% 

 100.0 



50-51. 

 i 



100.0 



55-59 



100.0 



60-61. 



i 



100.0 



65 and 

 Over 

 % 

 100.0 



Reasons 

























Type Of Sauce, Oil, Packing 



22.0 



20.3 



12.9 



19.5 



23.5 



21.9 



23.6 



26.6 



26.5 



20.7 



22.3 



Price, Economical, Sales 



17. h 



111 .9 



19.0 



12.6 



26.0 



16.9 



19.3 



13.9 



20.6 



13.0 



13.7 



Habit 



lfc.li 



33.8 



16.U 



10.3 



11.5 



16.3 



12.1. 



12.7 



12.7 



15.2 



11. A 



Taste, odor, Flavor 



12.6 



2.7 



13.8 



11.5 



11.0 



12J. 



13.0 



13.9 



8.6 



20.7 



15.8 



Prefer Imported Type 



9.3 



1.1. 



11.2 



12.6 



9.0 



11.2 



10.6 



8.2 



10.8 



6.5 



10.8 



Small Size Can 



9.7 



b,l 



7.8 



10.3 



9.0 



8 .It 



12.1. 



9.5 



12.7 



12.0 



9J* 



Family Or Personal preference 



8.3 



lb.9 



11.2 



9.8 



7.0 



8.1. 



9.9 



6.3 



U.9 



6.5 



6.1. 



Prefer One Brand 



6.2 



1.1. 



6.0 



9.2 



5.5 



7.9 



5.0 



li.i. 



2.9 



1..3 



10.8 



Prefer Maine Sardines 



3.b 



- 



0.9 



6.9 



2.0 



3.9 



3.7 



3.2 



2.9 



5.1. 



2.9 



Large Size Can 



1.1. 



- 



b.3 



1.2 



1.5 



0.6 



2.5 



2.5 



1.0 



- 



- 



All Others 



7.0 



2.7 



6.9 



8.0 



5.5 



6.2 



6.8 



12.0 



5.9 



U.3 



8.6 



Don' t Know 



8. u 



9.5 



U.3 



10.9 



11.5 



7.3 



6.8 



7.0 



3.9 



10.9 



10.1 



Weighted Base: 



(13910 



Hih) 



(116) 



(171.) 



(200) 



(178) 



(161) 



(158) 



(102)V(92) 



(139) 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



190 



