Section E 

 ijuestion 7 



NATIONAL CANNED FISH AMD SHELLFISH STUDY 



Do You Usually Look Or Ask For A Particular Brand 



When You Buy Canned Sardines? 



REGIONS 



North- North 

 Total east Central South West 



-J— -J~ — f— ~1T T~ 



Households Having Served 

 Canned Sardines Within 

 The Last 12 Months 



Look For A Particular 

 Brand 



Do Not Look For A 

 Particular Brand 



100.0 100.0 100.0 100.0 100.0 



3U.9 U6.1 31.7 27.U 39.3 



65.1 53-9 68.3 72.6 60.7 



Weighted Base: 



(139U) (337) (101) (163) (183) 



Do You Usually Look or Ask For A Particular Brand 

 When You Buy Canned Sardines? 



Total 



__^ CITY SIZE 



Megalo- Metro Non- Non- Non- 



politan Central Metro Metro Metro 



Over 50,000- Suburban 2,500- Rural Rural 



500,000 500,000 Metro 50,000 Farm Non-Farm 



Households Having Served Canned 

 Sardines Within The Last 100.0 



12 Honths 



100.0 100.0 



100.0 



100.0 



100.0 100.0 



Look For A Particular Brand 3U.9 



Do Not Look For A Particular 



Brand 



65.1 



U1.5 37.9 U3.7 



62.1 56.3 



28.5 23. h 19.U 



71.5 76.6 80.6 



Weighted Basel 



(139U) 



(305) (181) (373) 



(188) (135) (212) 



211 



