Section E 

 Question 7 



NATIONAL CAJ3IED FISH AND SHELLFISH STUDY 



Do Tou Usually Look or Ask For A Particular Brand 



When You Buy Canned Sardines? 



Households Having Served Canned 

 Sardines Within The Last 12 Months 



INCOME 



Under $1000- $2000- $3000- $L000- $5000- $7000- $10,000 



Total $1000 1999 2999 3999 h999 6999 9999 and Ove r 



~T~ ~~T" —% r ~T T ~T~ V 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Look For A Particular Brand 



3U.9 28.2 2U.0 32.1 27.2 37.8 1*2.0 U9.5 U3.3 



Do Not Look For A Particular 

 Brand 



65.1 71.8 76.0 67.9 72.8 62.2 58.0 So.5 56.7 



Weighted Base: 



(139U) y (77) (Hil) (206) (27U) (276) (252) 1/(99 1/ (69) 



i- Relatively unstable due to the small number of cases. 



Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Sardines? 



NUMBER OF PERSONS IN HOUSEHOLD 



Total 



Households Having Served Canned 



Sardines Within The Last 



12 Months 100.0 



Look For A Particular Brand 3U.9 



Do Not Look For A Particular 



Brand 



65.1 



One 



T 



Two 



T 



Three 



i 



Four 



Five 



Six or 



More 



i 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



37.5 



35.1 



36.1 



39.8 



29.0 



29.9 



62.5 6U.9 63.9 60.2 71.0 



70.1 



Weighted Base: 



(139U) V(7li) (368) (311) (259) (168) (211i) 



V 



Relatively unstable due to the small number of cases. 



212 



