Section E 

 Question 7 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Do You Usually Look Or Ask For A Particular Brand 

 Whan You Buy Canned Sardines? 



Households Having Served 

 Canned Sardines Within 

 The Last 12 Months 



Total 

 100.0 



RELIGION OF FAMILY 



Catholic Protestant Jewish 

 ST~ 1 —%- 



100.0 



100.0 



100.0 



Look For A Particular Brand 



3U.9 



U1.5 



30.5 



67.U 



Do Not Look For A Particular 



Brand 



65.1 



58.5 



69.5 



32.6 



Weighted Baset 



(13910 



(U15) 



(891) V (52) 



1/ Relatively unstable due to the small number of cases. 

 Hote: Percentages for 36 cases representing "Other Denominations" not shown. 



Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Sardines? 



RACE OF H0MEMAKER 



Households Having Served 

 Canned Sardines Within 

 The Last 12 Months 



Total 

 100.0 



White 



100.0 



Non-White 

 —J 



100.0 



Look For A Particular Brand 



3U.9 



36.9 



2U.L 



Do Not Look For A Particular 

 Brand 



65.1 



63.1 



75.6 



Weighted Basel 



(,239k) 



(116U) 



(230) 



213 



