Section E 

 Question 7 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Cannod Sardines? 



Households Having Served 

 banned Sardines Within 

 The Last 12 Months 



Total 



100.0 



EMPLOYMENT OF HOKEKAKER 



Full-Time Part-Time Not Employed 



— i — — % — — T 



100.0 



100.0 



100.0 



Look For A Particular Brand 



lk.9 



38.9 



3U.1 



33.1* 



Do Not Look For A Particular 

 Brand 



65.1 



61.1 



65.9 



66.6 



Weighted Base: 



(13910 



(288) 



(11*1) (937) 



Note: Percentages for 28 cases representing "Unreported Employment" not shown. 



Do You Usually Look Or Ask For A far Ocular Brand 

 When Xou Buy Canned Sardines? 



AGE 



F 



H0MEMAKER 



6? and 

 Total 15-21* 25-29 30-31* 35-39 1*0-1*1* 1*5-1*9 50-51* 55-59 60-61* Over 



Households Having Served * " * ' S* % * % % * * 



Canned Sardines Within 



The Last 12 Months K 30 * 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Look for a Particular Brand 3U.9 20.0 27.3 1*3.6 31.5 38.5 32.9 32.2 1*3.3 36.U 36.2 



Do Not Look for a Particular 



Brand 65.1 80.0 72.7 56.1; 68.5 61.5 67.1 67.8 56.7 63.6 63.8 



Weighted Base t (1391*) 1/(71*) (U.6) (171*) (200) (178) (161) (158) (102)1/(92) (139) 



±1 Relatively unstable due to the small number of cases. 



211* 



