Section F 

 Question 6 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Shrimp ? 



REGIONS 



Households Having Served 

 Canned Shrimp Within 

 Last 12 Months 



North- 

 Total east 

 — 3 — — 3 



100.0 100.0 



Look For A Particular Brand 36.2 UO.l 



North 



Central South West 



100.0 100.0 100.0 



28.3 27.3 U5.S 



Do Not Look For A 

 Particular Brand 



63.8 59.9 



71.7 



72.7 5U.5 



Weighted Base: 



(66U) (195) (156) (135) (178) 



Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Shrimp? 



CITY SIZE 



Households Having Served 

 Canned Shrir.p Within Last 

 12 Months 



Total 



100.0 



Megalo- 



politan 



Over 



500,000 



100.0 



Metro 

 Central 

 50,000- 

 500,000 



100.0 





N on- 



Non- 



Non- 





Met ro 



Metro 



Metro 



Suburban 



2,500- 



Rural 



Rural 



Metro 

 ■sr 



50,000 

 — $r — 



Farm 

 i 



Non-Farm 

 i 



100.0 



100.0 100.0 



100.0 



Look For A Particular Brand 36.2 



36.6 32.7 



36.1, 



Ul.3 37.0 33.8 



Do Not look For A 

 Particular Brand 



63.8 



63.U 67.3 



63.6 



58.7 63.0 66.2 



Weighted Base: 



(66U) 



0h0) (100) (210) 1/ (79) V (55) y (80) 



1/ Relatively unstable due to the small number of cases , 



239 



