Section F 

 Question 6 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



Do You Us uall y Look Or Ask For A Particular Brand 



When You Buy Canned Shrimp ? 



Households Having Served Canned 

 Shrimp Within Last 12 Months 



INCOME 



Under $1000- $2000- $3000- $h000- $5000- $7000- $10,000 

 Total $1000 1999 2999 3999 U999 6999 9999 and Over 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Look For A Particular Brand 



36.2 31.6 25.8 33.8 32.5 29.1< U6.5 37.7 U2.0 



Do Not Look For A 

 Particular Brand 



63.8 68.U 7U.2 66.2 67.5 70.6 53.5 62.3 56. o 



Weighted Base: 



(6610 y (22) i/(32) 2/(810 (125) (132) (11*6) £/(70) 2/(53) 



1/Shown for consistency only. Base too small for reliability. 

 2/ Relatively unstable due to the small number of cases. 



Do lou Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Shrimp ? 



NUMBER OF PERSONS IS HOUSEHOLD 





Total 



One 



Two 



—3T- 



Three 



Four 



Five 



Six or 



More 



i 



Households Having Served Canned 

 ShrimD Within Last 12 Months 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



Look For A Particular Brand 



36.2 



U3.2 



37.2 



32.3 



Uo.9 



30.1) 



33.3 



Do Not Look For A Particular 

 Brand 



63.8 



56.8 



62.8 



67.7 



59.1 



69.6 



66.7 



Weighted Basel 



(6610 



V (U0 



(187) 



(136) 



(11.0) 



2/(72) 



2/(85) 



1/ Shown for consistency only. Base too small for reliability. 

 2/ Relatively unstable due to the small number of cases. 



21*0 



