Section F 

 Question 6 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



Do You Usually Look Or Ask For A Particular Brand 



When You Buy Canned Shrimp? 



Households Having Served 

 Canned Shrimp Within 

 Last 12 Months 



Total 



100.0 



EMPLOYMENT OF HOMEMAKER 



Full-Time Part-Time Hot Employed 



% % Pi 



100.0 100.0 100.0 



Look For A Particular Brand 



36.2 



3U.6 



1(9.1 



35.0 



Do Not Look For A Particular 

 Brand 



63.8 



65.lt 



50.9 



65.0 



Weighted Base: 



(661,) 



ciiiU) y (57) 



(Ukl) 



1/ Relatively unstable due to the small number of cases. 

 Note: Percentages for 16 cases representing "Unreported Employment" not shown. 



Do You Usually Look Or Ask For A Particular Brand 

 When You Buy Canned Shrimp? 



Households Having Served 

 Canned Shrimp Within 

 Last 12 Months 



AGE 



F 



HOMEMAKER 



65 and 

 Total 15-2U 25-29 30-3li 35-39 ho-kk 1(5-1(9 gD-gji 55-59 6o-61t Over 

 ~Y~ ~H, % Ht % % % % IT —% T~ 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



Look For A Particular Brand 36.2 16.1 1*0.9 38.7 1(5.0 31.2 3U.U 39.0 35.9 31.6 32.1 



Do Not Look For A Particular 

 Brand 



63.8 83.9 59.1 61.3 55.0 68.8 65.6 61.0 64.1 68.1» 67.9 



Weighted Base: 



(6610 1/ (310 2/(72) (111) ^(80) 2^80)2/(63)2/(81,) 1/(1,2) 1/(40) 2/(58) 



1/ Shown for consistency only. Base too small for reliability. 

 2/ Relatively unstable due to the small number of cases. 



21,2 



