Section 3 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



Question 1 Could You Tell He Why You Did Not Serve Canned Tuna 



During ' 



?he Past 



Twelve Months? 







Total 



i 



100.0 









[ N C M E 









Households Not Having Served Canned 

 Tuna During the Last 12 Months 



Under 

 £L000 



100.0 



$1000- 

 1999 



/> 

 100.0 



$2000- 

 2999 

 T~ 

 100.0 



$3000- 

 3999 



% 

 100.0 



$1*000- 

 U999 



100.0 



$5000- $7000- 

 6999 9999 



T~ i 



100.0 100.0 



$10,000 

 and Over 



i 



100.0 



Reasons 





















Don't Like, Family Dislikes 



U5.7 



U5.1 



37.3 



UU.i 



US. 3 



U8.5 



U9.3 



U2.1 



56.5 



Habit, Never Used, No Particular 

 Reason 



11.2 



11.0 



20.6 



s.u 



13.1 



Hwl 



U.3 



- 



U.3 



Dislike Canned Fish, Prefer It 

 Fresh/Frozen 



10.3 



9.8 



12.7 



9.0 



7.6 



ll.l 



11.6 



15.8 



13.0 



Dislike All Fish 



9.7 



9.8 



2.0 



£.1 



12 .k 



10.1 



ii..5 



5.3 



21.7 



Too Rich, Fish Disagree, Dietary, 

 Doctor' s Orders 



8.6 



7.3 



15.7 



10.8 



U.i 



8.1 



7.2 



15.8 



- 



Expensive, Price 



8.0 



13 .U 



12.7 



8.1 



8.3 



U.O 



U.3 



- 



- 



Flavor, Strong, Oily, Salty Taste 



6.6 



3.7 



5.9 



7.2 



8.3 



7.1 



7.2 



5.3 



U.3 



Prefer Other Canned Fish 



2.6 



3.7 



2.9 



U.5 



l.U 



1.0 



2.9 



5.3 



- 



Strong Odor 



1.7 



2.U 



- 



0.9 



2.8 



- 



2.9 



io.5 



- 



Prefer Meat 



1.7 



- 



- 



3.6 



0.7 



3.0 



l.U 



5.3 



U.3 



Other 



U.O 



3.7 



- 



6.3 



U.i 



6.1 



l.U 



5.3 



- 



Don't Know 



o.S 



- 



- 



1.8 



- 



- 



- 



5.3 



- 



Weighted Base: 



(661) 



i/(83) 



(103) 



(HI) 



(11*8) 



(100) 



1/(69) £/(2U) 



2/(23) 



1/ Relatively unstable due to the small number of cases. 

 ?/ Shown for consistency only. Base too small for reliability. 

 Note: Some respondents gave more than one reason. 



Could You Tell Me Whv You Did Not Serve Canned Tuna During The Last Twelve Months? 



NUMBER OF PERSONS DI HOUSEHOLD 



Households Not Having Served Canned 

 Tuna During The Last 12 Months 



Total 

 t 



100.0 



One 

 -ar- 



100.0 



Two 

 /> 



100.0 



Three 

 t 



100.0 



Four 

 100.0 



Five 

 100.0 



Six 



or More 



p 



100.0 



Reasons 

















Don't Like, Family Dislikes 



U5.7 



3U.2 



U7.2 



56.7 



U7.U 



U0.6 



37.1 



Habit, Never Used, No Particular 

 Reason 



11.2 



9.6 



6.8 



11.7 



18. U 



18.6 



12.8 



Dislike Canned Fish, Prefer It 

 Fresh/Frozen 



10.3 



12.3 



11.0 



9.2 



io.5 



15.3 



U.7 



Dislike All Fish 



9.7 



15.1 



12.7 



9.2 



6.6 



5.1 



3.5 



Too Rich, Fish Disagree, Dietary, 

 Doctor's Orders 



8.6 



11.0 



15.6 



2.5 



U.o 



1.7 



U.7 



Expensive, Price 



8.0 



9.6 



3.U 



5.0 



7.9 



15.3 



18.6 



Flavor, Strong, Oily, Salty Taste 



6.6 



5.5 



6.3 



6.7 



io.5 



3.U 



7.0 



Prefer Other Canned Fish 



2.6 



- 



2.1 



3.3 



1.3 



1.7 



7.0 



Strong Odor 



1-7. 



2.7 



1.3 



2.5 



1.3 



3.U 



- 



Prefer Meat 



1.7 



- 



1.7 



3.3 



U.o 



- 



- 



Other 



U.O 



8.2 



2.6 



1.6 



1.3 



5.1 



7.0 



Don't Know 



0.5 



m 



0.8 



«. 



_ 



_ 



1.2 



Weighted Base : 



(661) 



1/ (7M 



(2U2) 



(122) 



1/(76) 



1/(60) 



1/ (87) 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



2UU 



