Section G 



Question 1 



NATIONAL CANNED FISH AND SHELLFISH STUDY 



Could You Tell Me Why You Did Not Serve 



Canned Salmon During The Past Twelve Months? 



Households Not Having 

 Served Canned Salmon 

 Within Last 12 Months 



Reasons 



Don't Like, Family Dislikes 



Dislike Carjied L^ish, 

 Prefer Fresh/Frozen 



Expencive , Price 



Dislike Ail Fish 



Flavor, Strong, Oily, Salty, 

 Fishy Taste 



Fish Disagree, Not 01 Diet, 

 Doctor' s Orders 



Habit, Never Used, No 







R E G I 



N S 





Total 



North- 

 east 



North 

 Central 



rj 



South 



West 



100.0 



130.0 



100.0 



100.0 



100.0 



U7.2 



U7.5 



U6.2 



Up.o 



U9.0 



13.6 



12.9 



7.7 



I6.lt 



18.9 



10.3 



5.8 



8.2 



12.3 



19.6 



9.U 



7.1 



21.5 



6.U 



2.1 



7.9 



7.2 



17.3 



5.U 



1.0 



3.2 



5.0 



10.5 



2.1 



U.2 



particular Reason 



5.8 



6.8 



6.2 



U.I 



5.6 



Prefer Other Canned Fish 



3.1 



U.l 



2.1 



1.1+ 



U.9 



Odor, Strong Odor 



2.6 



2.0 



3.6 



3.7 



0.7 



Prefer Meat 



l.S 



0.7 



3.6 



l.lt 



0.7 



Fear Poison From Canned Salmon 



1.2 



0.7 



0.5 



l.U 



2.8 



Other 



U.7 



U.7 



U.l 



5.0 



U.9 



Don't Know 



o.U 



- 



1.0 



- 



0.7 



Weighted Base: 



(863) 



(296) 



(198) 



(22U) 



(1U5) 



Note: Some respondents gave more than one reason. 



Could You Tell Me Why You Did Not Serve 

 Canned Salmon During The Past Twelve Months? 



Households Not Having Served Canned 



Salmon V.'ithin Last 12 Months 



Reasons 

 Don't Like, Family Dislikes 



Dislike Canned Fish, Prefer Fresh /Frozen 



Expensive, Price 



Dislike All Fish 



Flavor Strong, Oily, Salty, Fishy Taste 



Fish Disagree, Not On Diet, Doctor's Orders 



Habit, Never Used, No Particular Reason 



Prefer Other Canned Fish 



Odor, Strong Odor 



Prefer Meat 



Fear Poison From Canned Salmon 

 Other 

 Don't Know 

 Weighted Ba3e: 



1/ Relatively unstable due to the small number of cases 

 Note: Some respondents gave more than one reason. 









CITY S 



I Z E 







Total 



% 

 100.0 



Megalo- 

 politan 

 Over 

 500,000 

 & 



100.0 



Metro 

 Central 

 50,000- 

 500, 000 



% 

 100.0 



Suburban 

 Metro 

 % 

 100.0 



Non- 

 Metro 

 2,500- 

 50, 000 



% ' 

 100.0 



Non- 

 Metro 

 Rural 

 Farm 



100.0 



Non- 

 Metro 

 Rural 

 Non-Farm 



% 

 100.0 



U7.2 



U5.9 



55.2 



U6.7 



U2.9 



5U.2 



U2.7 



13.6 



13.0 



7.6 



17. U 



15.2 



6.8 



12. U 



10.3 



8.2 



9.5 



8.0 



10.5 



18.6 



18.0 



9.U 



5.3 



8.6 



li.S 



lo.S 



13.5 



9.0 



7.9 



16. U 



U.a 



7.7 



3.8 



3.U 



- 



7.2 



U.8 



6.7 



5.6 



12. U 



- 



16.9 



5.8 



9.7 



9-5 



3.5 



6.7 



- 



2.2 



3.1 



3.U 



1.9 



U.2 



1.9 



3.U 



1.1 



2.6 



3.9 



2.8 



1.1 



2.9 



1.7 



U.5 



1.5 



1.0 



1.0 



0.3 



0.9 



11.9 



l.i 



1.2 



- 



1.9 



1.0 



3.8 



- 



l.i 



U.7 



8.7 



3-8 



3.5 



2.H 



5.1 



2.2 



o.U 



1.0 



- 



- 



0.9 



- 



- 



(863) 



(209) 



(107) 



(288) 



(109) 



1/(60) 



i/90) 



2U7 



