Section 

 Question 1 



NATIONAL CA'JilED FISH A]© SHELLFISH STUDY 



Could You Tell He Why You Did Not Serve Canned Salmon 



During The Past Twelve Months? 



Households Hot Having Served 

 Canned Salmon '..'ithin Last 



1? iionths 



Reasons 



Don' t Like, Family as] ikes 

 Dislike Canned Fish, Prefer 



Total 



100.0 



1»7.2 



It Fresh /Frozen 



13.6 



Expensive, Price 



10.3 



Dislike All Fish 



9 .It 



Flavor, Strong, Oily, 

 Salty, Fishy Taste 



7.9 



Fish Disagree, Not On Diet, 

 Doctori s Orders 



7.2 



Habit, Never Used, No 

 Particular Reason 



5.8 



Prefer Other Canned Fish 



3.1 



Odor, Strong Odor 



2.6 



Prefer Meat 



1.5 



Fear Poison From Canned Salmon 



1.2 



Other 



li.7 



Don't Know 



0.U 



Weighted Bases 



(863) 



E-iPLCYHENT OF HOHBHAKEB 



Full-Time 



100.0 



Uu2 



1/ Shown for consistency only. Base too small for reliability. 

 Note: Some respondents gave more than one reason. 



Percentages for 18 cases representing "Unreported Employment" not shown. 



Could You Tell Me Why You Did Not Serve Canned Salmon 

 During The Past Twelve Months? 



Part-Tine 



100.0 



b0.8 



Hot Employed 

 100.0 



l»8.S 



lJ .0 



Ui.3 



13.5 



10.5 



10.2 



9.6 



11.6 



6.1 



9.0 



7.0 



12.2 



7.7 



5.8 



10.2 



7.3 



lul 



8.2 



6.0 



3.5 



2.0 



2.9 



2.3 



lul 



2.6 



1.7 



- 



1.6 



lul 



- 



0.3 



8.1 



lul 



3.9 



0.6 



- 



0.3 



(175) 



y (5o) 



(620) 



Households Not Having 

 Served Canned Salmon 

 Within Last 12 Months 



Reasons 



Don't Like, Family Dislikes 

 Dislike Canned Fish, Prefer 

 Fresh /Frozen 



Expensive, Price 



Dislike All Fish 



Flavor, strong, oily, Salty, Fishy Taste 



Fish Disagree, Not On Diet, 

 Doctor's Orders 



Habit, Never Used, No Particular 



Total 



i 



l5-2li 25-29 30-31 35-39 



i it % 



IflJtlt 



i 



h5-l*9 



J 



50-51* 

 % 



55-59 



i 



65 and 

 60-6I1 Over 



i i 



100.0 



100.0 100.0 100.0 100.0 



100.0 



100.0 



100.0 



100.0 



100.0 100.0 



U7.2 



63.6 56.7 5U.7 52.1 51u5 51.1 39.3 27.6 27.9 3U.2 



13.6 



7.6 



Hul* 



12.3 



1U.6 



8.0 



20.2 



210 



8.6 



8.8 



17.1 



10.3 



1.5 



5.8 



9.U 



12.5 



9.1 



11.7 



19.7 



12.1 



Hu7 



9.9 



9.1i 



9.1 



11.5 



11.3 



3.1 



9.1 



6Jt 



1.9 



15.5 



11.8 



11.7 



7.9 



3.0 



7.7 



12.3 



9.h 



6.8 



8.5 



3.3 



13.8 



7J» 



5.U 



7.2 



lu5 



2.8 



3.1 U.5 lu3 6.6 12.1 13.2 21.6 



Reason 



5.8 





10.6 



2.9 



2.8 



5.2 



8.0 



3.2 



8.2 



8.6 



8.8 



U.5 



Prefer Other Canned Fish 



3.1 





1.5 



3.8 



1.9 



2.1 



lu5 



2.1 



6.6 



6.9 



1.5 



1.8 



Odor, strong Odor 



2.6 





1.5 



2.9 



1.9 



6.3 



l.l 



1.1 



1.6 



1.7 



S.9 



1.8 



Prefer Meat 



1.5 





- 



1.0 



2.8 



- 



- 



U.3 



1.6 



1.7 



1.5 



1.8 



Fear Poison From Canned Salmon 



1.2 





- 



2.9 



0.9 



- 



l.l 



3.2 



- 



1.7 



- 



0.9 



Other 



lu 7 





- 



2.9 



1.9 



6.3 



lu5 



1.3 



3.3 



3.U 



8.8 



6.3 



Don' t Know 



o.U 





- 



- 



- 



1.0 



- 



- 



3.3 



- 



- 



- 



Weighted Base: 



(863) 



1/ 



(66) 



(101.) 



(108)1/(97) 1 



/(89) 



i/(9U) 1 



/(6U) 1/ 



'(58) J 



/(71) 



(112; 



1/ Relatively unstable due to the small number of cases. 

 Note: Some, respondents gave more than one reason. 



250 



