Section G 

 Question 1 



iM.Ti(»aL co;ed fish ahd shellfish study 



Could You Tell Me Why You Did Wot Serve 

 Canned Saidines During The Past Twelve Months? 



REGIONS 





Total 

 % 



North- 

 east 



North- 

 Central 



d 

 1° 



South 



West 



Households Not Having Served 

 Sardines Within The Last 

 12 Months 



100.0 



100.0 



100.0 



100.0 



100.0 



Reasons 













Don't Like, Family Dislikes 



66.6 



60.1 



67. U 



69.1 



7U.6 



Flavor Strong, Oily, Salty, 

 Fishy Taste 



9.6 



15.9 



li.l 



8.U 



10.7 



Fish Disagree, Not On Diet, 

 Doctor' s Orders 



6.6 



6.6 



5.1 



9.2 



4.6 



Habit, Never Used, No 

 Particular reason 



5.8 



5.8 



7.9 



U.U 



U.6 



Dislike All Fish 



5.5 



5.3 



9.1» 



3-1 



1.5 



Dislike Canned Fish, Prefer 

 Fresh /Frozen 



U.7 



5.5 



u.i 



5.5 



2.5 



Odor, Strong Odor 



3.6 



U.o 



2.8 



5.2 



1.0 



Don't Like Appearance, 

 Doesn' t Loot.* Clean 



2.6 



2.8 



3.3 



1.3 



3.6 



Expensive Price 



1.7 



0.5 



2.3 



1.8 



2.5 



Prefer Keat 



1.1 



0.8 



1.8 



0.5 



1.5 



Prefer Other Canned Fish 



1.1 



1.0 



1.8 



1.0 



- 



Other 



2.0 



1.8 



2.5 



1.9 



1.5 



Don' t Knov 



0.1 



0.2 



- 



0.3 



- 



Weighted Base: (1376) (397) (391;) (365) (200) 



"ote: Sone respondents gave more than one reason. 



Could You Tell Lie Yfay You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 

 C ITY S I Z E 



Hegalo- Metro Non- Non- Non- 



politan Central Metro Metro Metro 



Over 50,000- Suburban 2,500- Rural Rural 



Households Not Having Served Canned 

 Sardines Within The Last 12 Months 



Reasons 



Don't Like, Family Dislikes 



Flavor Strong, Oily, Salty, Fishy Taste 



Fish Disagree, Not On Diet, Doctor's Orders 6.6 



Habit, Never Used, No Particular Reason 



Dislike All Fish 



Dislike Canned Fish, Prefer Fresh /Frozen 



Odor, Strong Odor 



Don't Like Appearance, Doesn't Look Clean 



Expensive Price 



Prefer Meat 



Prefer Other Canned Fish 



Other 



Don't KncTT 



% 



ri 



.... 5 



i 



a 



1° 



p 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



66.8 



57.o 



77.9 



63.1 



65.1 



71.9 



72.6 



9.6 



18.3 



9.U 



9.3 



9.0 



6.8 



3.7 



i 6.6 



9.U 



3.8 



6.2 



6.6 



l.U 



10.0 



5.8 



5.3 



3.3 



7.2 



6.1 



6.2 



5.o 



5.5 



U.9 



U.lt 



7.3 



5.7 



U.l 



3.7 



U.7 



5.U 



3.3 



5.U 



U.7 



2.7 



U.6 



3.6 



U.o 



2.3 



U.I* 



2.3 



l.U 



U.6 



2.6 



1.8 



1.7 



U.l 



l.U 



2.1 



3.2 



1.7 



0.5 



2.2 



1.0 



1.9 



2.7 



2.7 



1.1 



0.9 



1.7 



- 



- 



5.5 



0.9 



1.1 



1.3 



1.1 



1-3 



0.9 



- 



1.U 



2.0 



2.7 



2.8 



1.6 



1.0 



3.U 



1.3 



0.1 



0.5 



- 



- 



0.5 



- 



- 



Weighted Basel 



(1376) (223) 



(182) 



(387) 



(a6) (1U9) (219) 



Dote: Some respondents gave more than one reason. 



251 



