Section G 

 Question 1 



NATIONAL CANlfED FISH AND SHELLFISH STUDY 

 Could You Tell He Why You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 



Households Not Having Served Canned 

 Sardines within The Last 12 Months 

 Reasons 



Don't Like, Family Dislikes 



Flavor Strong, Oily, Salty, Fishy Taste 



Fish Disagree, Not On Diet, Doctors Orders 



Habit, Never Used, No Particular Reason 



Dislike All Fish 



Dislike Canned Fish, Prefer Fresh /Frozen 



Odor, Strong Odor 



Don't Like Appearance, Doesn't Look Clean 



Expensive Price 



Prefer Meat 



Prefer Other Canned Fish 



Other 



Don't Know 



Weighted Base: 











I N C 



M E 









Total 

 — &— 



Under 

 $1000 



i 



$1000- 

 1999 



$2000- 

 2999 



T 



$3000- 

 399S 



$ u 000- 

 1*999 



$5000- 

 6999 



T 



$7466- 

 9999 



.•10,000 

 and Over 

 t 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



66.8 



53.1 



65.2 



66.3 



71.1* 



65.3 



69.9 



73.3 



55.9 



9.6 

 6.6 



6.1 

 15.3 



10.7 

 16.1 



8.6 

 5.7 



8.2 

 5.6 



11.8 



5.2 



9.3 



2.8 



io,5 

 9.3 



13.6 



5.8 



6.1 



2.7 



6.9 



1*.6 



7.6 



5.7 



5.8 



6.8 



5.5 



8.2 



1.8 



6.9 



5.6 



1*.9 



5.7 



2.3 



10.2 



lu7 



6.1 



13.li 



5.1 



3.0 



3.8 



l*.l 



2.3 



3.1* 



3.6 



2.0 



2.7 



5.1 



3.6 



3.1 



3.7 



U.7 



3.U 



2.6 



3.1 



- 



S.l 



2.3 



2.1* 



2.8 



- 



5.1 



1.7 



li.l 



1*.5 



0,6 



1.6 



0.3 



2.1* 



1.2 



- 



1.1 



- 



- 



1.7 



0.7 



1.7 



0.8 



2.3 



1.7 



1.1 



2.0 



- 



1.1 



0.3 



0.7 



1.6 



2.3 



3.1* 



2.0 



2.0 



2.7 



2.3 



1.6 



2.1 



1.2 



3.5 



1.7 



0.1 



- 



- 



- 



0.7 



- 



- 



- 



- 



(1376) 



1/(98) 



(112) 



(175) 



(306) 



(289) 



(21*6) 



1/(91) 



1/(59) 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



Could You Tell Me Why You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 



NUMBER OF PERSONS IN HOUSEHOLD 



Households Not Having Served 

 Canned Sardines Within The 

 Last 12 Months 



Total 



i 



100.0 



One 



% 



100.0 



Two 



% 



100.0 



Three 

 100.0 



Four 

 % 



100.0 



Five 



% 



100.0 



Six 



or More 

 % 



100.0 



Reasons 

















Don't Like, Family Dislikes 



66.8 



5o.8 



60.2 



77.0 



71.8 



69.3 



67.3 



Flavor Strong, Oily, Salty, 

 Fishy Taste 



9.6 



12.3 



9.9 



5.6 



10.1* 



13.1 



9.5 



Fish Disagree, Not On Diet, 

 Doctor's Orders 



6.6 



16. 1 



10.6 



3.9 



2.7 



1.3 



li.8 



Habit, Never Used, No 

 Particular Reason 



5.8 



5.7 



6.1 



2.5 



6.2 



6.5 



9.5 



Dislike All Fish 



5.5 



9.0 



8.7 



5.6 



2.7 



3.3 



0.7 



Dislike Canned Fish, Prefer 

 Fresh/Frozen 



1*.7 



7.1) 



5.2 



3.2 



h.3 



5.2 



l*.l 



Odor, Strong Odor 



3.6 



3.3 



3.5 



2.5 



1».2 



5.2 



3.1* 



Don't Like Appearance, 

 Doesn't Look Clean 



2.6 



2.5 



2.9 



1.8 



3.5 



1.3 



2.1t 



Expensive Price 



1.7 



3.3 



1.7 



1.8 



1.2 



0.6 



2.0 



Prefer Meat 



1.1 



0.8 



2.2 



1.1 



0.8 



- 



- 



Prefer Other Canned Fish 



1.1 



0.8 



0.7 



2.1 



0.8 



1.3 



0.7 



Other 



2.0 



li.l 



1.8 



1.7 



1.9 



2.6 



1.1* 



Don' t Know 



0.3 



- 



- 



0.3 



- 



- 



0.7 



Weighted Base: 



(1376) 



(123) 



(1(10) 



(283) 



(259) 



(153) 



(11*81 



Note: Some respondents gave more 



than one reason. 





252 











