Section G 

 Question 1 



NATIONAL CANNED FISH AND SHELLFISH STUDY 

 Could Tou Tell Me Why You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 



RELIGION OF FAMILY 



Households Not Having Served Canned 

 Sardines within The Last 12 Months 



Reasons 

 Don't Like, Family Dislikes 

 Flavor Strong, Oily, Salty, Fishy Taste 

 Fish Disagree, Not On Diet, Doctor's Orders 

 Habit, Never Used, No Particular Reason 

 Dislike All Fish 



Dislike Canned Fish, Prefer Fresh /Frozen 

 Odor, Strong Odor 



Don't Like Appearance, Doesn't Look Clean 

 Expensive Price 

 Prefer Meat 



Prefer Other Canned Fish 

 Other 

 Don't Know 

 Weighted Base: 



1/ Shown for consistency only. Base too small for reliability. 



Note: Some respondents gave more than one reason. 



Percentages for 37 cases representing "Other Denominations" not shown. 



Total 



Catholic 



Protestant 



i 



Jewish 

 t 



100.0 



100.0 



100.0 



100.0 



66.8 



62.9 



67.7 



68.8 



9.6 



1U.5 



7.5 



15.6 



6.6 



6.8 



6.U 



9.U 



5.8 



6.5 



6.0 



- 



5.5 



3.6 



6.3 



6.3 



U.7 



U.7 



U.8 



9.1* 



3.6 



2.1 



U.3 



- 



2.6 



3.3 



2.3 



- 



1.7 



0.9 



2.0 



- 



1.1 



0.9 



1.2 



- 



1.1 



1.2 



1.1 



- 



2.0 



3.0 



1.8 



- 



0.1 



0.3 



0.1 



- 



(1376) 



(338) 



(969) 



y (32) 



Could You Tell Me Why You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 



Total 



Households Not Having Served Canned * 

 Sardines Within The Last 12 Months 



100.0 



Reasons 



Don't Like, Family Dislikes 66.8 



Flavor Strong, Oily, Salty, Fishy Taste 9.6 



Fish Disagree, Net On Diet, Doctors Orders 6.6 



Habit, Never Used, No Particular Reason 5.8 



Dislike All Fish 5.5 



Dislike Canned Fish, Prefer Fresh /Frozen U.7 



Odor, Strong Odor 3.6 



Don't Like Appearance, Doesn't Look Clean 2.6 



Expensive Price 1.7 



Prefer Meat 1.1 



Prefer Other Canned Fish 1.1 



Other 2.0 



Don't Know 0.1 



Weighted Base: (1376) 

 Note: Some respondents gave more than one reason. 



RACE OF H3MEMAKER 



White 



100.0 



(1263) 



Non-White 



100.0 



67.9 



5U.9 



9.6 



10.6 



6.5 



8.0 



6.0 



U.U 



5.6 



U.U 



U.2 



9.7 



3.2 



8.0 



2.6 



2.7 



1.6 



2.7 



1.0 



1.8 



1.1 



0.9 



1,7 



5.3 



0.2 



_ 



(113) 



253 



