Section G 

 Question 1 



NATIONAL CANNED FISH AND SHELLFISH STUD! 

 Could You Tell He Why You Dirt Not Serve 

 Canned Sardines During The Past Twelve Months? 



Trtal 



100.0 



EMPLOYMENT OF H OMEMAKER 

 Full-Time Part-Time 



100.0 



Households Not Having Served Canned 

 Sardines Within The Last 12 Months 



Reasons 



Don't Like, Family Dislikes 

 Flavor Strong, Oily, Salty, Fishy Taste 

 Fish Disagree, Not On Diet, Doctors Orders 

 Habit, Never Used, No Particular Reason 

 Dislike All Fish 



Dislike Canned Fish, Prefer Fresh / Frozen 

 Odor, Strong Odor 



Don't Like Appearance, Doesn't Look Clean 

 Expensive Prices 

 Prefer Meat 



Prefer Other Canned Fish 

 Other 



Don't Know 

 Weighted Base: 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



Percentages for 25 cases representing "Unreported Employment" not shown. 



100.0 



Could You Tell Me Why You Did Not Serve 

 Canned Sardines During The Past Twelve Months? 



Not Ehployed 



100.0 



66.8 



66.9 



65.8 



66.7 



9.6 



8.8 



2.6 



10.U 



6.6 



U.U 



7.9 



7.1 



5.8 



7.8 



5.3 



5.3 



5.5 



6.8 



1.3 



5.6 



U.7 



3.U 



7.9 



U.8 



3.6 



U.l 



7.9 



3.2 



2.6 



2.7 



- 



2.8 



1.7 



1.U 



5.3 



1.5 



1.1 



1.0 



- 



1.2 



1.1 



2.0 



2.6 



0.7 



2.0 



l.U 



5.3 



1.9 



0.1 



- 



- 



0^2 



(1376) 



(299) 



i/(76) 



(976) 



AGE 



F 



HOMEMAKER 



Households Not Having Served Canned 

 Sardines Within The Last 12 Months 



Reasons 



Total 



100.0 



Don't Like, Family Dislikes 66.8 

 Flavor Strong, Oily, Salty, Fishy Taste 9.6 



Fish Disagree, Not On Diet, 



Doctor' s Orders 6.6 



Habit, Never Used, No Particular 



Reason 5.8 



Dislike All Fish 5.5 



Dislike Canned Fish, Prefer Fresh/ 



Frozen U.7 



Odor, Strong Odor 3.6 



Don't Like Appearance, Doesn't Look 



Clean 2.6 



Expensive Price 1.7 



Prefer Meat 1.1 



Prefer Other Canned Fish 1.1 



Other 2.0 



Don' t Know 0.1 



Weighted Base: (1376) 



65 and 

 15-2U 25-29 30-3U. 35-39 Uo-UU U5-U9 50-5U 55-59 60-6U Over 



—% i — ir* —% % % 1 % % r~ 



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 



76.9 71.1 65.1 77.9 66.7 65.7 68.2 65.3 SU.2 55.S 

 6.0 9.6 12 Jj 9.1 10.1 9.1 8.2 7.1) 11.5 11.0 



U.3 3.6 3.0 2.0 6.3 U. 2 5.5 10.5 9.1i 18.3 



6.8 U.8 

 5.1 6.0 



2.6 1.8 

 3.1 5.U 



1.7 U.8 



0.6 



1.8 

 0.6 



6.5 li.O lull 9.1 6.U 6.3 7.3 U.3 



U.l 2.0 U.U lu2 2.7 10.5 10.U 7.9 



2.U 2.7 5.0 6.3 8.2 5.3 6.3 7.9 



U.7 U.o 3.8 - 3.6 - 7.3 3.0 



5.9 2.0 2.5 

 1.8 - 2.5 

 0.6 0.7 1.3 3.5 



0.9 1.1 2.1 3.0 

 2.1 2.7 - 2.1 U.3 



1.2 1.3 



1.3 



0.9 



1.8 



2.1 1.8 

 2.1 1.0 0.6 



2.U 2.0 2.5 2.8 5.5 1.1 2a 1.2 

 0.6 - - - - 0.6 



(117) (166) (170) (lh9) (160) (1U3) (U.2) i/(95) (100) (161;) 



1/ Relatively unstable due to the small number of cases. 

 Note: Some respondents gave more than one reason. 



2SU 



