Section C - CANNED TUNA 



(ASS TBE FOLLOVING QUESTIONS ONLY IF CANNED TUNA VAS SERVED 

 DURING TEE LAST 12 MONTHS, AS INDICATED III QUESTION lb, 

 SECTION A - OTBERVISE, SSIP TO NEXT APPLICABLE SECTION) 



During the past 4 weeks 

 serve canned Tuna? 



1 time O-l 



2 times 3-2 



3 times D-3 

 u times D-« 

 5 times (SPECIFY). 



about how often did you 



Did not serve I 1-0 

 Don't know 3-X 



8. Do you usually look for or ask for a particular 

 brand when buying canned Tuna? 



Yes 3-0 no D-x 30. 



9. Within the past 12 months did you buy any prepared 

 prepared ready* to- serve Tuna items such as: 



YES NO 



O-l 3-2 



13-3 3-u 



_ 3-5 [36 31- 



Tuna and noodles 



Creamed Tuna 



Any otner 



(SPECIFY) 



2a. 



How many cans of Tuna do you have on your shelves 

 at present? 



b. When you buy canned Tuna, how many cans do you 

 usually purchase at one time? 



1 can 3-1 » cans 0-» 



2 cans 3-2 5 or more cans 3-5 23- 



3 cans 3-3 Don"t know 3-X 



3. Canned Tuna comes in WHITE and LIGHT meat. The 

 White meat is very white; the light meat is of a 

 light beige color. What color do you usually buy? 



Wni te meat 3-1 

 Lijnt meat 3-2 

 Don't know 3-3 



4. There are various ways in which Tuna is canned, 

 such as Bite Size or Chunk, Solid, Grated or 

 Flaked. What kind do you usually buy? 



Bite Size or Cnunk 3-1 



Solid 3-5 



Grated or Flaked 3-6 



No preference or Don't know 3-7 



5a. Canned Tuna may be packed in Brine or Oil. Which 

 one do you usually purchase? 



Brine 3-8 (IF "BRINE", SSIP TO QUES. 5d) 



Oil 3-9 



Don't know 3-0 24- 



b. When you prepare canned Tuna for meals, do you 

 always pour off the oil - do you always use it 

 with the fish - or does it depend on how you 

 serve it? 



Always pou"- off 3-1 



Always use witn fisn 3-2 

 Depends on tne disn 3-3 25- 



c. Have you ever tasted canned Tuna in Brine? 



Yes 3-0 No 3-x 



d. If the price were the same for canned Tuna packed 

 in oil or in brine, which one would you buy? 



Oil 3-1 



Brine 3-2 



No preference or Don't know C3-Y 26- 



6a. In which of the following ways do you serve 

 canned Tuna? (RECORD BELOV) 



b. (IF MORE THAN ONE HAY) Which way do you serve it 

 most often? 



Sandwicnes 



Salads 



Casseroles 



Souffles 



Soups 



Appetizers 



Loaves 



Other (SPECIFY)^ 



Don't know 



WAY 



MOST 



SERVED 



FREQUENT 



3 27-1 



3 28-1 



3 -2 



3 -2 



3 -3 



3 -3 



3 -« 



3 -» 



3 -5 



3 -5 



3 -6 



3 -6 



3 -7 



3 -7 



3 -8 



3 -8 



3 -x 



3 -x 



28- 



Wny do you serve canned Tuna in your home? 



Easy, quick, convenient, etc. 3-1 



Economy 3-2 



Like it 3-3 



Health food 3-1 



Friday food 3-5 



Otner (SPECIFY )_ 

 Don't know 



29- 



3-x 



Section n - CANNED SALMON 



(ASS TBE FOLLOVING QUESTIONS ONLY IF CANNED SALMON HAS 

 SERVED DURING THE LAST 12 MONTHS, AS INDICATED IN 

 QUES. lb, SECTION A - OTHERVISE, SSIP TO NEST APPLICABLE 

 SECTION) 



1. 



During the past 4 weeks, about how often did you 

 serve canned Salmon? 



1 time 3-1 



2 times L32 



3 times D-3 

 1 times F3-1 



5 or more ( SPECIFY) _ 



Did not serve I 1-0 

 Don't know D-X 



32- 



Canned Salmon is sold in 1 pound tall cans and 7 

 ounce flat cans. 



How many 1 pound tall cans do you have on your 

 shelves at present? 



How many 7 ounce flat cans do you have on your 

 shelves at present? 



When you buy canned Salmon, how many cans do you 

 usually purchase at one time? 

 1 LB. TALL 



1 

 2 

 3 



1 



5 or more 3 



Don't knowO 



can 

 cans 

 cans 

 cans 



3 35-1 

 3 -2 

 3 -3 

 3 -i 



-5 

 -6 



1 can 



2 cans 



3 cans 

 1 cans 

 5 or more □ 

 Don't knovO 



7 0Z. FLAT 

 3 35-7 

 3 



3 



3 



-9 



-0 

 -X 

 -Y 



Salmon meat varies in color. How would you de- 

 scribe the color of the meat you usually buy? 



Reo O-l Don't know 3-X 



Pink f3-2 



Other (SPECIFY) 



There are many varieties of Salmon depending on 

 what area they come from. Do you happen to know 

 the name of the variety you usually buy? 



Name 



Don't know 3-Y 36- 



In which of the following ways do you serve 

 canned Salmon? (RECORD BEL0V) 



(IF MORE THAN ONE MAY) Which of these ways do you 

 serve canned Salmon most often? 



Sandwiches 



Salads 



Casseroles 



Souffles 



Soups 



Appet izers 



Loaves 



Otner (SPECIFY)_ 



Don't know 



WAY 



M0S1 





SERVED 



FREQUENT 



3 37-1 



3 38 



-l 



3 -2 



3 



-2 



3 -3 



3 



-3 



3 -i 



3 



-1 



3 -5 



3 



-5 



3 -6 



3 



-6 



3 -7 



3 



-7 37 



3 -8 



3 



-8 



3 -x 



3 



-X 38 



Do you usually look or ask for a particul 

 when buying canned Salmon? 



Yes 00 No D-X 



ar brand 



317 



