Section E - CANNED SARDINES 



(ASK THE FOLLOKIKG QUESTIOKS OKLY IF CAKKED SARDIKES 

 VERS SERVED IK THE LAST 12 HOKTHS, AS IKDICATSD IK 

 QUEST 10K lb, SECTIOK A - OTHERWISE SKIP TO KEXT 

 APPLICABLE SECTIOK) 



7. Do you usually look or ask for a particular brand 

 when you buy canned Sardines? 



Yes O-O 



No D-X 



49- 



1. During the past 4 weeks, about how often did you 

 serve canned Sardines? 



1 time D-l "id not serve O-O 



2 times D-2 Don't know D-X 



3 times D-3 

 u times HD-« 



5 or more (SPECIFY) 



40- 



2a. How many cans of Sardines do you have on your 

 shelves at present 1 



41- 



b. When you buy canned Sardines, how many cans do 

 you usually purchase at one time? 



1 can O-l 1 cans D-u 



2 cans D-2 5 or mo r e cans 0-5 



3 cans D-3 Don't know O-X 42- 



3a. Both Domestic and Imported Sardines are sold in 

 the stores. Which type do you usually buy 3 



Domestic O-l 

 Imported C-2 

 Don't Know D-3 



b. (IF "DOMESTIC") Do you usually buy California or 

 Maine Sardines? 



Cal ifornia D-u 

 Maine D-5 



Don't Know 0-6 43- 



4. What influences your choice when you buy the 

 Sardines you usually purchase? 



5a. Sardines are packed in oil, mustard and tomato 



sauces. The Sardines you usually serve, were they 



packed in: (CHECK ORE) 



Oil O-l 



Mustard sauce D-2 

 Tomato sauce D-3 

 Otner D-u 



Don't know D-X 



(IF "OIL") What type of oil is that? 



SoyDean oil 



Peanut or cottonseed oil 

 Fisn oil or natural style 

 01 ive oil 



Otner (SPECIFY) 



Don't know 



O-l 

 D-2 

 D-3 



o-« 



D-5 

 D-x 



5a. 



(IF "OIL" IK CUES. 5a) Wlien you serve canned 

 Sardines, do you always pour off the oil - do you 

 always use it - does it depend on how you serve 

 the Sardines? 



Always pour off D-6 



Always use with sardines D-7 

 Depends on now served D-8 



In which of the following ways do you usually 

 serve canned Sardines? (RECORD BELOV) 



46- 



b. (IF MORE THAK OKE MAY) Which of these ways do you 

 serve canned Sardines most often? 



WAY MOST 

 SERVED FREQUENT 



Sandwicnes 



U7-1 



r-J 



llB-l 





On crackers 



-2 



n 



-2 



47 



Salads D 



-3 



o 



-3 





Part of main meal 











(otner tnan salad) O 



-u 



D 



-U 



48 



Other (SPECIFY) O 



-5 



o 



-5 





Don't know 1 1 



-X 



D 



-X 





Section F - CANNED SHRIMP 



(ASK THE F0LL0VIKG QUESTIOKS OKLY IF CAKKED SHRIhP VAS 

 SERVED DURIKG THE LAST 12 hOKTHS , AS IKDICATED IK 

 QUESTIOK lb, SECTIOK A - 0THER¥ISE , SKIP TO SECTIOK G) 



During the past 4 weeks, about how often did you 

 serve canned Shrimp? 



1 time D-l 



2 t iines D-2 



3 times D-3 

 u times D-u 



5 or more (SPECIFY) 



Did not serve O-O 

 Don't know O-X 



2a. How many cans of Shrimp do you have on your 

 shelves at present 3 



b. When you buy canned Shrimp, how many cans do you 

 usually purchase at one time? 



1 can 



D-i 



2 cans 



D-2 



3 cans 



D-3 



u cans 



D-u 



5 or more 



D-5 



Don't know 



O-x 



52- 



3. Canned Shrimp is being packed in two different 

 ways. REGULAR, which means it is not deveined; 

 and CLEANED, which means it is deveined. Which 

 type of pack do you usually buy? 



Regular (not deveined) D-l 

 Cleaned (deveined) D-2 

 No preference D-3 

 Don't know D-X 53- 



4. If you ever buy the REGULAR type, which is not 

 deveined, do you remove the back vein before 

 serving? 



Yes D-o 

 no D-x 

 Never Duy O-l 54- 



5. How do you usually serve canned Shrimp? 



Appetizer, Mors d'oeuvres or cocktail O-l 

 Salad D-2 



Hot main disn D-3 



Otner (SPECIFY) 



D-U 



Do you usually look for or ask for a particular 

 brand when buying canned Shrimp 3 



Yes D-O No D-X 



56- 



318 



