J- 106 



Whom to Interview 



On this survey we are interested in speaking to the individual who is 

 most familiar with every phase of meal production - from planning menus 

 and marketing to preparing the food and serving it. In most cases this 

 will be the lady of the house. 



We have mentioned already that you may make use of the fact that this 

 survey has been commissioned by the United States Government. Therefore you 

 could state the objectives of this survey to the designated respondent 

 along the following lines: We are conducting a study for the United States 

 Government. They want to learn something about the consumption of fish n 

 American homes. 



Questionnaire Instructions 



Questions 1 & 2 



These questions have been insertedat the very begin- 

 ning so that we can eliminate the very small minor- 

 ity of people who do not eat regular meals at home 

 at least once a week, on the average. In these 

 rare cases you will end the interview at this point. 



SECTION A 



This section is asked of all respondents who ordinarily 

 eat at home once a week or more. 



Question la 



Question lb 



Question lc 



Here we are referring to frozen and fresh scale fish 

 of all types and frozen and fresh shellfish of all 

 types. The cured fish refers to the pickled., smoked 

 or salted type which may be purchased "loose" or in 

 jars. 



Be sure that the respondent understands that this 

 question deals with canned fish and canned shellfish. 

 It is one of the mosi. important questions you will 

 have to ask. It is a crucial question since the 

 responses to this question will determine what por- 

 tions of the questionnaire will be asked of any 

 particular respondent. Please be certain that you 

 do not accept off-hand answers to this question. 

 Hand the card to the respondent and as she looks at 

 each item, please read the category aloud to see if 

 she has served it in the past 12 months. A relaxed, 

 patient attitude on your part will encourage the 

 respondent to deliberate carefully so that she doesn't 

 overlook any type of canned fish she may have served 

 in the past year 



(Ee certain to place an "X" in "No" boxes where 

 indicated as well as in "Yes' 1 boxes when called for. 

 If you do not check the l; Wo's" we have no way of 

 knowing whether or noo you asked about this item.) 



The objective here is to find out the three types of 

 canned fish served most often and rank them by fre- 

 quency. You ask the respondent to look at the card 

 again and tell you the type served most frequently. 

 Then you enter a "1" in the "Frequency" column in 

 the box for this type. For the second most frequent, 

 you enter a "2," for the third a "3." If only two 

 types were served, you rank them 1 and 2. 



Question Id 



Everyone is to be asked this question. 



Here again you will have to show the prescribed card 

 to the respondent. 



"Fish Cakes" must be either the partially or 

 wholly prepared type obtained in cans. Do not include 

 delicatessen-prepared fish cakes. 



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