J-106 



Question Id (cont'd) 



Question le 



Many of the fish spreads come in jars such as 

 caviar pastes, etc., as do many baby food tunas. 

 These should be checked off as "canned" but a note 

 made in the margin to the effect that the product 

 comes in jars. 



"Dietetic tuna" is the low calorie salt-free type. 



This question should pick up any other canned fish 

 products which may have been served such as canned 

 lobster, fish roe, etc. 



If the respondent used no canned fish products 

 whatsoever you will skip to Section G at this point. 



If any kind of canned fish at all was served in 

 the past 12 months, as shown by Questions lb, Id, 

 or le, you will ask Section B next. 



SECTION 3 

 Question 3a 



SECTIONS C - F 



We are interested in the number of times canned fish 

 was served during the last four weeks as a part of 

 a regular meal. 



You would not include canned fish served as snacks, 

 such as canapes, hors d'oeuvres, or on crackers, etc. 



Please discourage vague answers. Also, you will 

 have to stress the specific time period involved in 

 the particular question. 



From this point on you will have to depend solely 

 upon the information obtained in SECTION A QUES. IB 

 to guide you to the proper sections to be asked next. 



Thus SECTION C will be asked of respondents who served canned tufia in last year 



SECTION D " " " " " " " " salmon " " " 



SECTION E " " " " " " " " sardines" " « 



SECTION F " " " " " " " " shrimp " " » 



If more than one of these four types, you ask each 

 applicable Section. 



If none of these four types, you go immediately 

 to Section G. 



SECTION C 



Question 1 



Canned Tuna 



Please stress the h week time span involved. 

 (NOTE. There is a typographical error on the ques- 

 tionnaire. The fifth category down should read 

 "5 or more times.") Thus you would place a check in 

 the appropriate box if canned tuna were served h 

 times or less. If it were served 5 °r more times 

 you will fill in the actual number of times it was 

 served. 



Question 2a 



Question 2b 



If the respondent is not sure it is advisable that 

 she actually check to see how many cans she has on 

 hand at the time you call. 



Here we say "do you usually purchase." If the 

 respondent says "Sometimes I buy one can at a time, 

 sometimes two" you will have to "probe" further. You 

 might say "Well, how many cans would you say you 

 usually pjrchase at one tine \irhen you're buying 

 CANNED TUNA?" 



32U 



