J-106 



Question h 



Question ga 

 Question gb 

 Question 5c 

 Question 5d 



Question 6a 



Question 6b 



Question 7 



Question i 

 Question 9 



Bite or chunk size tuna is packed in actual cube like 

 or cut up pieces. 



Solid pack is a firm block of tuna. 

 Grated or flaked is a shredded type of tuna 

 If the respondent doesn't know or has no prefer- 

 ence just check the Don't Know - Mo Preference box 

 provided without further explanation. 



"Brine" is a salt solution. 



(Asked only if the answer to 5a was "oil") 



(Asked only if the answer to 5a was "oil") 



This must be askea oJ all respondents who served 

 canned tuna regardless of whether they have ever 

 knowingly tasted canned tuna packed in brine. 



Read each type, and check off as many ways as the 

 respondent mentions. Then ask if there are any 

 other ways she serves canned tuna. 



If she serves tuna in several ways, we want to know 

 in which one i-ray it is served most frequently. For 

 instance if she serves it most often in salads, you 

 would enter a check in the "most frequent" column 

 in the box for salads. 



The respondent may mention more than one reason. If 

 she does, enter a check in each box which applies. 

 If she says she likes the taste and it's convenient 

 to have around, you would check the boxes "Easy, 

 quick, convenient" and "Like it." 



If a respondent gives an answer which does not 

 readily fit into any of the categories we have pro- 

 vided, please record her response verbatim - in her 

 own words - on the line marked "Other." If addi- 

 tional space is needed, please use the margins, the 

 space atop Question 8 in Column 2, etc. 



Self-explanatory. 



These are products which are bought, not combined 

 or prepared at home. 



SECTION D 



Questions 2a, b & c 



Question 3b 



Canned Salmon 



We need a breakdown by tall and flat cans for salmon 

 on these questions. 



Note that we are asking about varieties , not brands . 



SECTION E 

 Question 3a 



Question 3b 

 Question U 



Canned Sardines 



In a question of this type, if a respondent says 

 "Both" try to get her to tell you which one she buys 

 most often. If a respondent has no preference, 

 enter it in the "Don't Know" box. 



To be asked only of "Domestic" buyers in Question 3a. 



In an "open end" question, you must probe for a 

 pertinent answer. If a respondent says "I buy the 

 kind I like" this is a meaningless answer. You 

 would have to say "What exactly do you like about 

 them?" Record the answer verbatim. 



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