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Question h 



Question 5 



We would consider the respondent as working full 

 time if she normally works 35 hours or more a week, 

 and part time if she has a job at which she normally 

 works less than 35 hours a week. 



Hand the income card to the respondent ans ask her to 

 please tell you the group number which best repre- 

 sents the combined income from all the members of 

 the household, including all sources of income. This 

 system has worked very well for us in the past. If 

 an occasional respondent is hesitant about revealing 

 the family income, assure her that these figures are 

 confidential and are coded and tabulated electrically 

 and are never related back to particular individuals. 

 If you are still unable to secure an income figure 

 after all of your explanation, please make an accurate 

 estimate of the family income marking it with an "E." 

 NEVER LEAVE THIS QUESTION BLANK. 



Niqhts-At-Home 



You will note that we have placed the customary 

 nights-at-home question in the same section of the 

 questionnaire as Automatic Classification (information 

 which can be filled in by observation). This was 

 done for space considerations only. As usual, you 

 will state this question as follows: "We are also 

 interested in finding out how frequently people are 

 at home on various days of the week. Would you mind 



telling me if you happened to be at home 



e.g. Last night at 9:30" etc. Ask about each evening 

 specifically. We are interested in finding out only 

 if the respondent herself was at home or not at 

 these specified times. We know from past experience 

 that it is an easy question to handle in the field. 

 However, if the respondent wants to know the purpose 

 of this question.. .rather than getting involved in a 

 technical explanation of its purpose, we suggest that 

 you explain to the respondent that the question is 

 important in determining what hours people are most 

 frequently at home in order to schedule radio and 

 television broadcasts and advertising. 



In asking this question, the following points must 

 be remembered: 



Since you do not interview on Sunday, when asking 

 about the five nights or afternoons prior to the day 

 of the interview, do not ask about Sunday night or 

 afternoon. Conceive of a week as consisting of six 

 days, and when you are obtaining information about the 

 five previous days, the day before Monday is Saturday. 



The following is an example of the procedure for 

 handling this question: 



Let us suppose you are interviewing on a Thursday 

 evening at the home of Mr. and Mrs. Pace. You are 

 conducting the interview with Mrs. Pace. When you 

 ask her the "Times-at-Home" question she informs you 

 that she was at home last night at 9:30 and the night 

 before last at 8:30, but she was not at home Monday 

 night at 7:30. As instructed you do not ask about 

 Sunday. The next day you can ask about is Saturday. 

 The time for this line is 6:30 but the instruction 

 sheet says to subtract 2 hours when asking about a 

 Saturday. You therefore ask Mrs. Pace if she was at 

 home at U:30. She tells you she was home Saturday at 

 U:30 but was not home Friday night at 5:30. REMEMBER 

 TO SUBTRACT TWO HOURS FROM TIME SHOWN WHEN ASKING 

 ABOUT SATURDAY. Also please write in the names of 

 the other three days you are asking about on the lines 



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