176 



THE GARDEN MAGAZINE 



November, 1907 



THE- TALK- OF -THE - OFFICE 



"To business that we love we rise betime 

 And go to 't with delight." — Antony and Cleopatra 



CHRISTMAS PREPARATIONS 



As this is being written the final touches 

 are being put on the Christmas issues of 

 all our magazines. 



The Country Life in America Christmas 

 Annual will be as usual full of color and 

 holiday spirit, and a beautiful feature is 

 planned, and now practically complete, for a 



Country iCi& CaErnbar JdOS 



Country Life Calendar for 1908, printed in 

 delicate colors, exactly the same sort of 

 calendar that one purchases in the stores for 

 a dollar or more. It will be a part of the 

 December issue, and we think will find a 

 warm welcome. 



The World's Work, which the editor feels 

 is so optimistic all the year through that a 

 Holiday mood is the usual one, will have 

 several Christmas features, and a fine gold 

 cover. 



The Garden Magazine — Farming will also 

 celebrate and will publish as a charming 

 feature the story of the beginning of the New 

 York Flower Mission, by Jacob A. Riis, 

 who was most intimately connected with 

 its start. 



Therefore we say that this is a good time 

 to take advantage of our offer to join the Five 

 Dollar Bill Club, all of Doubleday, Page & 

 Company's magazines for a $5 note. We 

 have sometimes thought that this was some- 

 what in the nature of a Christmas gift in itself. 



THE SUBSCRIBING SEASON 



During the next three months the chief part 

 of the whole subscription business of the year 

 is done. In December several thousand 

 subscriptions are handled a day. Many 

 new, many old, with new and old addresses, 

 a complicated and difficult task to keep 

 straight in all its details. It means night 

 work on the part of scores of people, and this 

 unusual strain also means, we regret to say, 

 increased chance of errors. 



Each year we study to make a plan to get 

 our friends to renew their subscriptions early. 

 Here is 



AN OFFER FOR PROMPTNESS 



If you will send your renewal at once (and 

 request it in your letter) we will send you with 

 our compliments a copy of the Country 

 Life Calendar for 1908, mounted and ready 

 to put on the wall. 



The calendar will be sent by express, or 

 postpaid on or about December 1st, in plenty 

 of time for Christmas 



This Calendar is offered to any one who 

 will renew before his subscription expires, 

 thus saving us the expenses of taking the 

 name out of our list and putting it on again. 



The subscription terms are: The World's 

 Work, $3 a year, two years for $5; Country 

 Life in America, $4 a year, two years for $6,' 

 or The Garden Magazine — Farming, $1 a 

 year, three years for $2. 



Remember that in all cases The Country 

 Life Calendar must be asked for when the 

 subscription is sent, and it applies to all 

 subscriptions expiring in November, Decem- 

 ber or January of this year. 



THE NEW CATALOGUE 



It has been a long job, and some of our 

 friends who have written for it must be out 

 of patience waiting, but at last the New 

 Descriptive Catalogue of all Doubleday, 

 Page & Company's books is ready for you, 

 and will be sent on request. We have 

 omitted from its pages all those books of an 

 ephemeral character which no longer live. 

 It is a catalogue of live books, and yet it 

 contains 425 pages. 



All our books, pictures and magazines are 

 here for you to look over at your leisure. 

 You are invited to visit us at 133-137 East 

 1 6th Street, New York, between 3rd and 

 4th Avenues. 



News Stand Supplies 



We have many complaints that The 

 Garden Magazine cannot be bought at the 

 news stands. The magazine is net returnable 

 and the only certain way to get it through a 

 news stand is to order it delivered regularly 

 — or subscribe direct, $2.00 for three vears. 



