274-276 



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Service can often give helpful suggestions 



J ANUAR Y , 1908 



Snow, sunshine, and just enough "snap" 

 in the air to make you hurry — that is a 

 combination that brings the roses to one's 

 cheeks. 



There is only one drawback — the possi- 

 bility that one's hands and face may be 

 chapped. But that is only a possibility; 



and it need not deter you from your morn- 

 ing walk. 



Use pure soap — Ivory Soap. 



Rinse your hands and face in cold wa- 

 ter and satisfy yourself that they are thor- 

 oughly dry. If you will do these things, you 

 need have no fear of cold or wind. 



Nine tenths of the trouble that so many people have in the way of chapped hands and rough skins is 

 due, first, to lack of care in drying the skin, after washing ; and second, to the use of soap that contains 

 "free" alkali. 



There is no "free" alkali in Ivory Soap. That is why it will not injure the finest fabric or the most 

 delicate skin. That is why it is used — why it should be used — in preference to toilet soaps that sell for 

 three, four or five times its price. 



Ivory So 



ap 



99 



44^ 



100 



er 



Cent. Pure, 



