MU del Id) (GAN TR, JD) Teh RN AN GAL 7A IL ANT 19 61 
FEBRUARY, 1916 
a) OS ee ee ee 
Fence that meets all 
Requirements 
Y OU want fence that will enhance, not mar,.the appearance 
- of your property. You need fence that is long lasting— 
‘built to stand the wear and tear. 
There’s a style of 
fence that will meet your needs and a wide range to select from. 
Every style is substantial, lasting. Excelsior Rust Proof Fences 
are woven, then galvanized. That makes them proof against 
rust. 
Ask your hardware dealer for Excelsior Rust Proof Fences, 
Trellises, Trellis Arches, Flower Bed Guards and Tree Guards. 
SE Our illustrated catalogue B on request 
Interior: Home of Lilian Bayliss Green, 
Belmont, Mass. Editor ‘The Little 
House” Dept., Ladies’ Home Fournal 
4 An example of simple, economical home 
furnishing, in good taste; made possible by 
the use of LEAVENS’ furniture exclusively. 
§ Our specialty in finishing to order enables 
the customer to carry out a color scheme, 
complete and harmonious in every detail. 
‘( A wide variety of styles and finishes permits the exercise of individual taste. 
{ Shipments carefully made, insuring safety. 
{ Send for complete set No. 9, of over two hundred illustrations, and color chart 
of Leavens’ finishes. 
' WILLIAM LEAVENS & Co. 
32 Canal Street Boston, Massachusetts 
gen) J ctttereteetetttetentttnd” 
trtteepreettinttetatl 4 
iit i 
I. (ee a ee, ee Pe ee en 
= ili Carr = = Th 
r 
Skerm— im — im — ar — 1 Mm 
{ij 
il 
cio 
This Summer—the Ideal ~ 
‘ Get rid of the inefficient horse-drawn 
2 mower with all its annoyances—do 
away with a squad of hand propelled 
grass cutting machines. This sum- 
mer use the Ideal, the lawn mower 
that pushes itself. 
Give your lawn double the care, more i 
cheaply, more efficiently, and in much less i 
time than by either of the old methods 
of mowing. The Ideal, with its simple, a 
reliable clutch and automobile throttle i 
control, stands unequaled in the field of 
lawn mowing contrivances. 
Write to us for particulars—now, before 
the grass begins to grow in the spring. 
- The Ideal Power Lawn Mower Co. 
R. E. Olds, Chairman 
ce 
i : 
eo 
T COSTS a great deal to make one 
thing at a time—to supply the need of 
one man, one woman, or one family. 
But it costs proportionately very litile 
to make enough of the same thing to 
supply a hundred million people—or a 
reasonably large part of the hundred 
million. 
That is why you can get-many things 
very cheaply that you could not get at 
all if they were made for you alone—or 
for part of the people in your town or 
your state. 
That is why every progressive Amer- 
ican manufacturer thinks first of the 
hundred million and tries tosell toevery- 
one of them that possibly can use his 
product. oe 
He aims at volume of business because 
he knows that every increase in quan- 
tity cuts down his manufacturing cost, 
enabling him to lower prices or improve 
quality which in turn will add to his 
volume and cut down his making costs 
again. 
It is an endless chain: more volume 
—less cost—lower prices or better qual- 
ity — more volume — less cost again — 
and so on. 
But this chain could never be made 
without nattonal advertising and trade- 
mark identification because these two 
forces are the things that make volwme 
possible—the s7x-cipher kind of volume 
—the only kind that is recognized as 
volume in these days of big figures. 
Trade-marks and national advertis- 
ing are the two most valuable public 
servants in business today. Their whole 
tendency is to raise qualities and stand- 
ardize them, while reducing prices and 
stabilizing them. 
416 Kalamazoo Street Lansing, Michigan 
fi 
i 
Bl 
cath 
fl 
THE GARDEN MAGAZINE 
MEMBER OF THE QUOIN CLUB 
THE NATIONAL PERIODICAL ASSOCIATION 
cn 
=> 
MLL 
The Readers’ Service will furnish information about foreign travel 
5 
