64 
TH Hh (GAR Dw NN UMTAG RAR Z mis Nie 
FEBRUARY, 1916 
The Breath of the Outdoors 
ae gate 1s open and the path leads straight to the House & Garden of 
your dreams. 
How to plan your home, how to decorate and furnish it, 
how to plant a garden, how to care for it and enjoy it to the full—all these 
will be shown you by the experienced guide who meets you at the gate. 
This is the mission of House & Garden. 
It preaches the gospel of the ideal home. 
It offers, 
month by month, in wisely-chosen text and pleasing picture, a wealth of ideas and suggestions 
for the home-lover in search of the ideal house 
How to Plan and Furnish 
House & Garden. begins at the logical beginning—the planning of your 
house. It shows you the proper setting for every type of house—Col- 
onial, English, Half-Timber, Cement, Tudor, Mission, Stucco, Italian, 
Mexican, Bungalow—even log cabins are not neglected. It tells you 
about the fire-places, stairways, windows, roofs and porches, advising 
with you upon every feature—so that when you call in the architect 
your problem is half solved, and his services are doubly efficient. 
The house completed, new prob- 
lems await you—and here again 
House & Garden comes as an exper- 
ienced friend. It takes you into the 
homes of others, where varied 
schemes of decoration and furnish- 
ing have been employed. It shows 
you distinctive effects already 
achieved, and allows you to make 
a choice of the best. And, better 
still, it tells you just how to obtain 
these effects for yourself. 
The Ideal Garden 
No less important than the house 
is its setting of garden and grounds. 
The ideal home is the right house 
linked with the right grounds. If 
either is right in itself, but improp- 
erly joined—your ideal has van- 
ished. Every kind of gardening 
comes in for attention—the raising 
of flowers and vegetables, winter 
and summer; growth of hot- 
house and hardy flowers; sowing vegetable seeds in season; the 
use of fertilizers; making hot-beds and cold-frames; pruning and 
grafting—all the hundred and one things the man with the hoe needs 
to know about. House & Garden constantly shows how harmony may 
be preserved. The best experts have aided to give this magazine 
the voice of authority. The wise gardener doesn’t guess or take 
chances. He profits by the other fellow’s mistakes and reduces his 
gardening to a science. House & Garden will aid you to be the wise 
kind of gardener! 
JANUARY: Annual Building Number. 
The American home an institution— 
tabulated cost of building—mission 
of artistic brick work. 
FEBRUARY: Garden Planning Number. 
Making the plan—the selection of 
seeds —color schemes, successful 
grouping and landscaping. 
MARCH: Spring Gardening Guide. When 
to plant—vines and their use—insect 
pests and their problems—paths— 
new houses. : 
APRIL: Spring Building Number. Archi- 
tecture for the vacation home—water 
supply—new gardens—the sewage 
problem. 
MAY: Sommer Furnishing Number. 
Summer curtains and rugs—rattan 
and willow—the young girl’s room— 
cool color schemes. 
JUNE: Garden Furnishing Number. Liv- 
ing out of doors—the pergola and 
garden pottery—flower boxes—pools 
and statuary. 
The Breath of Outdoors 
Best of all, House & Garden is not merely a magazine of utility and 
economy—t is also a vehicle of constant delight and inspiration. The 
breath of the broad outdoors blows through its pages, whispering the 
pleasures of country life—telling many of the interesting secrets of 
nature. Now it is about insect life; again about the habits of bees; 
again about the migratory birds. Always there are descriptive stories 
and clear, beautiful pictures about the trees, the plants and the flowers. 
House & Garden for 1916 
JULY: Small House Number. Twenty 
inexpensive houses—economies in fire- 
proof houses —evergreens—the re- 
modeled farm house. 
AUGUST: Motor Number. The auto- 
mobile at home on a farm—garages— 
motors in suburban life—community 
improvement. 
SEPT.: 
New 
grouping which is distinctive. 
OCTOBER: Fall Planting Guide. Direc- 
tions for planting—bulbs and shrubs 
—plant storing—trees and their care 
—the greenhouse. 
NOVEMBER: House Planning Nomber. 
How to read plans—selection of hard- 
ware—new moderate priced homes— 
the architect’s client. 
DECEMBER: Christmas Gift Number. 
200 suggestions for gifts for the home 
—the music room a holiday God-send 
—how to hang pictures. 
Autumn Furnishing Number. 
decoration tendencies — bath 
rooms—the man’s room — furniture 
For the nature-lover, House & 
Garden is also an intimate friend. 
Furnishing Authority 
Distinction in furnishing is as you 
know, far more a matter of infor- 
mation and taste than of income. 
The readers whose tastes are above 
the commonplace, will always find 
in House & Garden, not simply 
timely information, but what is 
more, the nice touch of individuality 
and atmosphere that always distin- 
guishes the carefully planned and 
executed home. Sooner or later 
you will be selecting furniture or 
hangings, or planning to refurnish 
or decorate, paying out hundreds 
of dollars for fabrics, finishings and 
furniture. You will want to know, : 
authoritatively and beyond doubt, 
the essentials of interior decoration. 
You will find endless pleasure in 
searching out those things which 
. 
have individuality of their own yet harmonize in the home and make 
it “liveable” and comfortable. 
Question of Economy 
If you intend to spend $25, $50, or $100, in the beautifying of a single 
room this year, it will be true economy to get all the ideas possible on 
the subject beforehand. A mere fraction of this outlay for House & 
Garden will be worth far more than the entire cost, in the resulting 
satisfaction to you. 
53 Invested in House & Garden may show you how 
to effect a saving of $300 or even $3,000 or more 
You may have this excellent magazine for a whole year, twelve numbers in all, for $3. Surely this is a good investment when you consider that 
$3. spent (a tiny fraction of your loss on one ill-chosen chair) may save you $300.00 to $3,000.00 or even more, perhaps, uselessly spent on furnish- 
com ings that do not harmonize, on gardening which does not please or on building which is not practical or useful. id 
om s 
%, e LJ ¢ 
“.g, Special Introductory Offer i2't's'7% Subscribe N / 
te Aes ecial Introdaductor EP. bers, for $3. Or, if you NDUDSCFIDE INOW “ 
Io, “ , y < Mr 
6, CG % O, ° 
6,9 1, OG, . g . 5 ° 2 
Opin Gp tate, beginning with the February Garden Planning Number you may take advantage o Conde 
Gs ate ery, My > 5 of our six months’ special introductory dollar offer, using the coupon below. ° Nast is 
trata yf 2 S 
Meee pingln, a “abeo,. Do not even take time to write a letter. The coupon will do and is easier and quicker. With one Se the P ublisher 
CNET, eae G My "a8 slzoke eA pen OL Gn solve your building, furnishing and gardening problems, improve your Rs of the success- 
On 9 me i i . 5 
4, S Se dn, bey 4 Qe ome and its surroundings, make real savings, and bring to yourself some of the real joys of living. < ful magazines — 
‘4, 2 7 D . 
4, Ye, ty On, On ae ty  _ Vogue and Vanity 
a “agen? $a, wo Fair. He has recent- 
a 4 % ¥ 
a SRN OUSE araen oly purchased House & 
Baal! ez, IEDR 0 th With which i; 7 - Garden and more recently 
af es C, "9, J 
mas an ¢ Gi, "&, “nt. i which is incorporated American Homes & Gardens oe — American Homes & Gardens, 
O% ee WOU Oe. Conde Nast — Publisher * — tmeorporating them into this new 
ee 7 y 
ae %e Catan Make 440 Fourth Ave New York ge magazine. | 
Ss A eK  %, 
z. Meee: “tly Sy Op ne. “ey - Y 2 2 
y Sa 13 On by 0 a Fo, | SS very resource that skill and experience 
2, = 14n ty 0, "uke, ee that skill and exp 
. t "a n> . . 
a, Fe 5 atte D ade i  __ can suggest is being turned to accountto make 
diss che z Zonk n, * House & Garden more complete, and more 
EOE oy 0% on *‘All Indoors and Out’’ Oa ey Berio AHO 
o Xs Shay x authoritative and more distinctivethan ever before. 
% . . 
e% %, Read about the remarkable forthcoming issues. 
